Microsoft is emphasizing its software services to Samsung’s high-end smartphone users. Recent weeks saw the American software giant teaming up with Samsung. The venture opens up two opportunities for Microsoft. The company now has the chance tighten its grip on cloud and remote services, while catering to enterprise consumers on a popular mobile platform.
Microsoft will sell its own edition of the Samsung Galaxy S8 and S8 Plus. Galaxy S remains the Korean gadget maker’s leading, high-end smartphone series. It will likely be in the running for the year’s best-selling handset. The move gets a mixture of comments from industry analysts. Some commend the avid push to secure greater stakes in smartphones. Several others jab at the company’s inability to revive Windows Mobile.
Microsoft has repeatedly seen smartphone ventures fall flat. Even now, the firm’s billion-dollar purchase of Nokia’s phone business is proving to be a failure. But in what looks to be a re-approach on mobile, the makers of Windows are pushing their cloud services on iOS and Android systems.
The Samsung Galaxy S8 Microsoft Edition is not too different from the standard model. It is by no means a Windows Phone and runs Android version 7.0 Nougat. This product’s only distinct feature is that it is patched with Microsoft’s Android applications. These include renowned Windows solutions like Cortana, Office 365, OneDrive and more.
Microsoft is a cloud and software giant.
The Microsoft collaboration with Samsung is a different approach on mobile. A look at any recent earnings reports proves that Microsoft’s fixation on cloud software services exceed its hardware ambitions. Yet the company is determined to grow a hold over cloud and remote service markets. Only when it comes to mobile hardware, the Windows giant can not gain traction its in-house smartphones.
News this week reveals that Spotify, the world’s most popular music streaming tool, will no longer be maintaining its app on Windows 10 Mobile.
Microsoft came late to the market and adopting the Lumia handsets did little to grow the company’s smartphone position. Under its previous CEO, Microsoft Corporation diverted many resources into trying to stay afloat in the smartphone space. The market proved too competitive for the late arrival, though, and was won by Google’s Android and Apple Inc.’s iOS. This left very little attention for Windows as a mobile platform.
Satya Nadella rose to be the current CEO by pushing Microsoft’s cloud computing divisions to the fore. Under his guidance, the makers of Windows covered a lot of ground in the markets of remote storage and computing services. They now stand as a formidable rival in the race to secure first place in global cloud and AI solutions.
“There [only] are a few companies that are at the cutting-edge of AI, Nadella tells the AFR last year “in whichever way you look at it.” The MSFT boss strongly believes that his company makes that cut. Microsoft under Nadella is focused not so much on building consumer hardware as it is on creating software for hardware users. The company has a growing interest in raking in mobile cloud service subscriptions.
Microsoft gains subscription via Samsung
It would be great if the company could effectively push it own mobile services on its own mobile platform? Yes, that would be fantastic. However, the smartphone market picked its favorites before the company could catch up and the Windows maker fell behind. Microsoft is still after the enterprise-oriented, high-end smartphone consumer, and those willing to pay for its on-the-go enterprise services. Rumors are rife about a Surface Phone, which might boost the appeal Windows has among premium smartphone buyers. Until then, the aim with the Samsung Galaxy S8 Microsoft Edition is to help reach that market while proving the efficiency Microsoft subscription-based tools. Whether the phones run Android, Windows Mobile or iOS makes little difference right now.
“Microsoft does not care that the new Samsung Galaxy S8 Microsoft Edition runs the Android operating system as long as it also runs subscription-based Microsoft apps and cloud services,” Mark Kaelin explains. “When it comes to enterprise businesses, Microsoft is not in the smartphone market. It’s in the software-as-a-service market.”
When the Microsoft Edition phone first connects to a Wi-Fi connection, custom software will be downloaded and installed onto the Galaxy S8 or Galaxy S8+.
While the standard US retail version of the Galaxy S8 range has Office apps, those bought from the actual Store will install Cortana, Excel, Outlook, OneDrive, One Note, Bing, Groove, Skype, MSN News and more. The product is available for pre-order. However, it only roll out on April 21.