Apple Inc. and Sony – two tech industry giants – will deliver major revelations on September 7th. While Apple will likely introduce its new iPhone, Sony will introduce the PlayStation 4 Neo and possibly PS4 Slim. This will be a kind of press conference face-off, where the two firms will fight for customers’ attention, says TechCrunch.
Apple vs. Sony
Some people might argue that the two events will have different audiences, and hence, won’t compete for attention. Majority of PlayStation fans don’t care about the iPhone and vice-versa. However, that is not how news cycles work.
Apple has been conducting press conferences for unveiling new products since past twenty years, and has arguably perfected it. Several tech companies try to emulate the pattern to gain maximum spotlight. Sony could have unveiled the new console at E3 in June or even during the Gamescom last week. Instead, it preferred to hold a mega-event of its own in New York three months later, says TechCrunch.
Such conferences have evolved into entertainment shows of their own, and this is the prime reason for their existence. They have large audiences who watch the live streams, talk about them, share the news, and there are huge number of journalists who attend these, says TechCrunch.
But, only one story can be at the top of the page in newspapers while the other will be placed at the bottom. Since, Sony conference will take place after Apple’s has ended, so possibly the tech sites will be uploading Apple Inc. hands-on videos during Sony’s conference. Though iPhone is way ahead of the PlayStation in terms of popularity, it does not mean that Apple will be the winner.
What’s to expect on September 7th?
At the September event, Sony is expected to launch the powerful PS4 NEO and also the PS4 Slim – leaked earlier this month. The PS4 Slim is expected to get a new controller, which would come with a light bar on the front, suggesting the related notifications will actually be visible. Also, it is believed that the charge on the new PS4 Slim controller will last longer.
On the other hand, the iPhone 7 is expected to do away with the industry-standard 3.5mm headphone jack for Lightning port. This rumor has not gone well with the users, as soon after the rumor, about 300,000 people supported a petition against ditching the headphone jack. Even, Apple co-founder Steve Wozniak raised concern over such a move.
Apart from this, the iPhone 7 is expected be the first Apple Inc. smartphone to ship with a dual-camera set-up. As per the rumors, the new camera set-up would allow the iPhone users to not only snap a wide-angle image, but also take a zoomed-in or cropped version of the same photo simultaneously.