Apple Inc. (NASDAQ:AAPL) Braces for “Broad” Assault From Samsung Electronics

Apple Inc Samsung Electronics Co Ltd

Apple Inc. (NASDAQ:AAPL) is now going to face a new challenge by its biggest rival Samsung Electronics Co Ltd (KRX:005930) as the Korean firm is planning to launch a new device with broader screens at a global trade show in September, says Korea Observer, citing market watchers on Monday. Samsung is facing poor returns on its handset business, and with its new phones it will be hoping to gain more market share.

Samsung Apple Inc

Samsung readying its arsenal

At the IFA, the South Korean tech giant is expected to display probably the Galaxy Note 5. However, they have still not detailed the schedule of its upcoming phablet lineup, which is a combination of a smartphone and tablet PC.

As the Galaxy S6 Edge is getting an over-whelming response and demand from the global market, so, Samsung is set to reveal a phablet model with a curved ends display on both sides similar to Galaxy S6 Edge. Samsung won a trademark for “S6 EDGE+” at the start of this month, suggesting a similar model in works.


It is expected by some industry observers that the Galaxy Note 5 will come up with broader viewable area i.e. 5.9-inch display in place of 5.7-inch screen, while others predict that this change in unlikely as it will make it no different from the shape of tablet PCs.

Apart from Samsung, Apple is also going to face some competition from LG, which is going to launch its “super premium phone” around October. The smart phone which will have high-end features, and be relatively large in size, and will cost around 1m won (US $885), says the report.

What is Apple planning?

After IFA Berlin in September, Apple is also expected to come up with a strong rival to the Samsung in the form of iPhone 6S and iPhone 6S Plus with latest and improved features to grab the lion’s share in the profitable high-end smartphone market, say industry watchers.

Apple Watch, released in April, has “Force Touch,” which enables a user to change setting only by pushing the display instead of swiping it. Now, the same feature is expected in the next iPhone. The coming iPhone 6S model is predicted to come up with a strong and stiff frame, to answer the so-called “Bendgate” issue, which sort of dented the iPhone 6 Plus.

Strategy Analytics says that Apple had 17.7% of world’s smartphone shipment in the Q1, which is just behind’s the Samsung 24.1%. But, in terms of profit the US firm is way ahead of its Korean rival.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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