The Korean mobile maker Samsung Electronics Co. Ltd (KSE: 005930.KS) has witnessed a jump of $11 billion in its market value ever since it first announced the launch of Galaxy S6 and S6 Edge smartphones. The stock market is expecting that the world’s largest smartphone maker will be able to reassert its dominance in the extremely competitive phone market.
Samsung Electronics has unveiled the Galaxy S6 and S6 Edge smartphones to compete against Apple’s iPhones. The company has been struggling to retain its top position as the craze for Apple phones continues to increase with newer launches and with recent launches by Xiaomi gaining traction in the mid-range price segment. Shares of the Suwon-based multinational electronics giant have advanced more than 6 percent in March, its best month since May 2014.
Samsung expects its new payment software and a three-sided display on the S6 Edge to revive the sales, which had seen a dip post the launch of S5 smartphone. The company faces stiff competition at the top end by the iPhone 6 and iPhone 6 Plus, which helped the company post the highest ever quarterly profit of $18 billion during the fourth quarter of 2014. Chinese manufacturers, including Xiaomi Corp. is also undercutting Samsung’s market share with its Redmi 2 smartphone.
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Lee Seung Woo, an analyst at IBK Securities Co. in Seoul said that, “There’s a lot of buzz about the new S6 phones and consumer demand. The pre-order demand for S6 devices is a lot higher than its predecessor S5, and the phone will win back many consumers.”
And Samsung has indeed given a befitting reply to Apple’s iPhone, with some even calling that Galaxy S6 will pose a tough competition to iPhone 6. Forbes has already showered praise on S6 calling it the world’s most beautiful phone. The mobile and tech reviews website BGR has called the S6 and the S6 Edge “truly fantastic smartphones.” The New York Times seemed very impressed with the S6 and called it “a flagship phone that finally feels like a flagship.”
Samsung’s (KSE: 005930.KS) market cap touched 212.26 trillion won ($191.19 billion), at the end of the trading session in Seoul on Tuesday. During the same period, Apple’s market value shrunk by $23 billion to $725 billion.
In the past one year, Samsung has seen its market share cut by phone launches from Lenovo and Xiaomi in emerging markets including China and India. Apple’s iPhone 6 was also received very well by consumers willing to pay more for the extra, latest features.
An average of 35 analyst estimate compiled by Bloomberg revealed that Samsung may report a contribution of 6.7 trillion won from the S6 sales in the next quarter.