In a recent interview with CNBC’s Jim Kramer, Salesforce.com Inc. (CRM) cofounder Marc Benioff talked about artificial intelligence and asked the society to ensure that the technology’s negative aspects stay in check. He also mentioned the opportunities and potential of the technology.
Being careful with AI
Benioff emphasized that artificial intelligence has a large number of benefits for society, but society has to be careful that its negative side doesn’t overshadow its positive effects. On Wednesday’s “Mad Money” he said,
“AI has a tremendous opportunity, but technology is never good or bad, it’s what we do with the technology that matters.”
He also mentioned that the use of AI by the military would have “dramatic consequences.” Note that the Pentagon already has an artificial intelligence strategy, first released in February this year. He said that AI could be used for good purposes.
Benioff appeared on the show to promote his new book “Trailblazer” written alongside Monica Langley, another Salesforce executive.
Salesforce’s new AI project
The cloud-giant is working on a new drone project with the University of California, Santa Barbara. The project will be utilizing artificial intelligence to analyze footage sent by the drone in real-time to find great white sharks on the coast of Southern California and identify them. In recent times, sharks have become very active along the coast which has threatened the safety of beach lovers.
Benioff said that their new AI drone project was able to spot a great white shark moving towards a surfing camp for kids. As soon as the drone identified activity, the beach was alerted, and the kids were moved away. He called it an example of how AI could be used for good purposes. He strongly believes that this technology will be a crucial aspect of the Fourth Industrial Revolution. This new phase of the industry will blur the lines between biological, digital and physical worlds using innovative technologies.
Salesforce also debuted Einstein Search, a search tool powered by AI for the enterprise. Till date, Google was being used by most enterprises for both external and internal searches, but with Einstein Search, they get a more powerful tool at hand which is more adept at looking for the exact information one needs. Moreover, it is customized according to the user’s profile. When the service was announced last month, VP product management Will Breetz discussed how enterprise search has had a bad reputation, although a well-deserved one.