Apple Inc. finally made the announcement regarding the date of its next product keynote – March 21st. This is one day prior to the day the firm will try and defend itself from the efforts government is making to break security on an iPhone used by one of the San Bernardino terrorists.
Has Apple deliberately chosen the date?
Why Apple choose this date is not known, but it is really hard to believe that timing is a co-incidence, notes a report from The Verge. The court had set the date almost a month back, and when it comes to scheduling then Apple is typically very deliberate.
At the same time, it cannot be believed if Apple CEO Tim Cook would not talk about the firm’s legal battle at the event. This fight has been dominating the firm’s public relations efforts since past one month. The stage is very big, and Cook will definitely make its optimum use, the report says.
By selecting this date, Apple Inc. has made a really smart move as it faces down a long and tricky political fight over the iPhone encryption. Since the beginning itself, the government had been playing hardball, and even before filing of the initial order it arranged a group of survivors to side with it against Apple.
The iPhone maker will naturally make use of all the options it has in fighting back. Apple’s keynotes command a global audience that none in the industry can match. The firm needs to make the right comments there so that the faithful customers rally to Apple’s cause, since the firm needs public support at this time.
Apple vs. FBI going dirtier
A long series of paperwork has been going on in the legal battle between FBI and Apple Inc. , and the latest filing from the Department of Justice came earlier yesterday, in which it told Apple to stop behaving like a baby and unlock the concerned phone.
Apple’s general counsel was pissed by the entire episode, and on a conference call for the purpose of discussing the DoJ’s filing, Apple’s Bruce Sewell ratcheted up the rhetoric.
“In 30 years of practice, I don’t think I’ve ever seen a legal brief that was more intended to smear the other side with false accusations and innuendo, and less intended to focus on the real merits of the case…….. Everyone should beware, because it seems like disagreeing with the Department of Justice means you must be evil and anti-American. Nothing could be further from the truth,” said Sewell.