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Paypal Holdings Inc (NASDAQ:PYPL) Added Into Subway Restaurants Mobile App

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Paypal Holdings Inc  users will be able to pay for their Subway sandwiches through their accounts by the end of the year. Subway Restaurants and Paydiant announced Wednesday intentions to insert PayPal functionality onto the fast-food giant’s new mobile app.

Paying for Foot-Long Subs With PayPal

The fast-food industry is beginning to realize the power of smartphones and mobile apps. A large number of global brands are incorporating mobile payments into their business model. Starbucks Corporation  maintains mobile payments terminals across a lot of its stores. YUM! Brands, Inc’s  Taco Bell recently announced its mobile ordering feature.

Subway and Paydiant will install PayPal’s OneTouch mobile checkout option into the latest update of Subway’s app. This will be available at more than 27,000 locations across the U.S. by the end of 2015. You can also use PayPal when you pay for an online order.

The Subway app is available for the Android and iOS. The app permits customers to build their sandwiches on their mobile devices and pay for the device prior to arriving or waiting in line. When they get there, they can pick up the bag and exit.

We look forward to introducing PayPal to our future list of payment options,” said Ken Moy, Director of Global Payments & Emerging Commerce for the SUBWAY® brand, in a statement. “This collaboration will make it quicker and simpler for the 169 million active, global PayPal customers to enjoy a great Subway meal at our more than 27,000 locations in the U.S.”

The Importance of Mobile Payments for Restaurants

This partnership will allow PayPal to have a major restaurant brand under its belt. It’s also the first major deal since the ecommerce payments giant bought Paydiant for $280 million.

Moreover, it’ll help PayPal transition from the world of ecommerce into brick-and-mortar retail establishments. Indeed, it’s a win-win for both companies. Subway is now the biggest restaurant chain in the world, while PayPal has about 170 million users and processed four billion transactions.

It has been reported that PayPal has been working closely with the likes of Foot Locker, Inc  and Home Depot, Inc . PayPal will also be a payment option on Restaurant Brands International Inc  Burger King’s mobile app, while Starbucks customers can reload their cards using PayPal.

Restaurants are quickly realizing that to boost sales you have to provide customers with more payment options. Today’s crop of customers want more than just credit cards and tap options.

It was late last year when Subway launched its mobile payment solution. It wasn’t until this past spring that Subway started to discuss it publicly, citing staff training and solving the bugs. Many expect it to be popular once its mobile ordering payment app will be widely marketed.

Earlier this month, PayPal officially separated from eBay Inc. . PayPal returned to the Nasdaq with a 11 percent increase in share price. The company plants to collaborate with a wide variety of websites, merchants and global brands. The future of eBay, meanwhile, remains in jeopardy.

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Adam Green is an experienced writer and fintech enthusiast. He he worked with LearnBonds.com since 2019 and covers a range of areas including: personal finance, savings, bonds and taxes.

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