Oh Apple Inc. (NASDAQ:AAPL), What Would You Do Without The iPhone!Author: Aman JainLast Updated: May 20, 2020 Apple Inc. as a company delivers both products and services to its customers, but of all its products and services, it relies the most on the iPhone. While the other products of the firm such as the Apple Watch, music service, rumored car and TV, all have gained much attention, but firms dependency on the iPhones is just not coming down.iPhone- nothing could beat itApple unveiled the iPhone for the first time in 2007, and since then many more new products and services have been introduced by it, but the percentage of revenue it collects from one product has never been as large as it is now, says a report from Bloomberg.Apple CEO Tim Cook will possibly introduce the new iPhone models at the Bill Graham Civic Auditorium in San Francisco later this month. The designs of the new devices are expected to be similar to the iPhone 6 and 6 Plus, but with an improved camera, faster processor, and a new touch-screen interface allowing users give commands to the device by pressing hard on the screen.Apple Inc. is also expected to unveil the much-anticipated update to the Apple TV. People familiar with the plans inform that the set-top box will get a new remote, and will be capable of running apps such as games from third-party developers. A new iPad with a larger screen is also expected to be revealed at the event, says the report.Despite sharing the stage with other products, the iPhone will surely not lose its position as Apple’s most lucrative product. The sales of iPad are declining, and Apple Watch is a relatively new product even if it is promising. In last fiscal year, iPhone alone earned $102bn in revenue for Apple, more than the combined revenue of Google, Facebook, and Twitter, says the report.Less excitement for Apple iPhone?Along with Apple’s reliance on the iPhone, users are also somewhat getting less-excited about it. The new Apple devices will likely look exactly like the ones introduced last year. In fact, the appearance was also not very different from the first phone from Apple Inc. eight years ago.Carolina Milanesi, Kantar Worldpanel analyst asked, “What can they pull out of the iPhone bag to get people excited? That’s what the big question is.”The Force Touch feature expected in the devices will likely be the marquee features of the new devices. The firm might also come up with a new color. But, none is likely to spark the excitement among the users as was seen with the voice-activated digital assistant Siri.Despite all this, we can be sure of one thing, the new iPhones will generate long lines.