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Netflix, Inc. (NFLX) Splurges $150M on Queen of Canada Blockbuster

Netflix Inc follows Queen Elizabeth 2

Netflix, Inc. has seen success with its original shows, and this has sky-rocketed the confidence of the firm, which is now going to invest £100M ($156,814,000) to make an original series about Elizabeth II, Queen of the United Kingdom, of Canada, and of Australia, says a report from the Telegraph. The series, which will be the most expensive show from Netflix till date, will be named Crown and will be the first to be filmed in the U.K.

Netflix Inc follows Queen Elizabeth 2

Will it win Emmy for Netflix?

The Netflix series will have 60 episodes over 6 seasons, and will follow the life story of Queen Elizabeth II starting from the day of her wedding in 1947. For the first two seasons, the role of Queen Elizabeth will be played by Claire Foy, who played the role of Anne Boleyn in Wolf Hall in the past.

The decision to replace Foy as her character ages will be taken by the producers after the completion of the first two seasons. The new show from the US firm will be aired next year, says the report.

Netflix describes the show as “the inside story of two of the most famous addresses in the world – Buckingham Palace and 10 Downing Street- and the intrigues, love lives and machinations behind the great events that shaped the second half of the 20th century.”

Downton Abbey has been a huge success, and Netflix will be optimistic about winning an Emmy with this new show on the life of Queen. House of Cards and Orange is the New Black were the most popular Netflix show last year, but they won awards only in the technical “Creative Arts” categories.

Need funds to support content cost

Netflix is creating lot of original (and expensive) TV shows and movies that need huge investments. Therefore, it needs more funds for which it has decided to raise the subscription prices by €1 per month for the new subscribers in several European markets.

The per month subscription charge for a high-definition plan that allow users to stream video on two devices simultaneously was €9 earlier, and now it is €10. Until May 2016, the prices will remain unchanged for existing customers.

Netflix CEO Reed Hastings is looking for sources to support the increased budget because of the new content, and the firm is highly dependent on the markets outside U.S. such as Europe for driving the next-phase of growth. In the 2Q, the firm added 2.37m international subscribers while the domestic additions were less than half of this figure.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.