Netflix Makes Major Commitment to Anime

Netflix, Inc. is still the ring leader in the world of television innovation. Between its efforts and those of HBO, the nature of home entertainment has shifted madly in the last decade. The firm still wants to grow, however, and it has a big idea about how to grab new audiences and latch onto current viewers.

Anime is a wide category that is made up of Japanese and Japanese inspired animation. It’s not exactly a new genre, and its peak popularity was probably reached in the 1990 with the worldwide popularity of Pokemon. Despite that, however, Netflix sees a glimmer of the future in the style, and it’s investing heavily.

Netflix, Inc. gets working on Anime

This week Netflix promised 13 different anime shows and movies would come to its service in Japan and across the world. The firm has worked with anime before, but this is a major commitment to the style.

Anime covers a very broad range of themes and topics, and Netflix, Inc. has managed to put together something for almost everyone. That goes from Devilman: Crybaby, a show about the battle between good and evil in the face of diabolic invasion, to Rilakkuma, a cartoon about a bear that has other bears as friends.

The latter is likely aimed at a younger audience, while the former aims squarely at the kind of people that enjoyed Akira and other young adult focused action anime. There’s also going to be some star names among the new offerings.

They include a Godzilla animated movie and a Knights of the Zodiac remake. Its clear that Netflix believes that Japanese style animation is going to be a major taste trend going forward, not just in the country itself , but also across the world.

For a full list of the anime that will come to your favorite streaming platform, you can read the piece on it here.

Netflix stock just keeps gaining

Of all of the tech stocks, Netflix, Inc. is one with the strongest reputation for forthiness. The company’s shares have pretty much doubled in value in the last twelve months. There’s a lot of skepticism about it’s future on Wall Street.

Despite that Netflix stock just keeps gaining. Wall Street’s research analysts seem to be pretty optimistic about its opportunities also. That optimism about the future was exemplified right after its June earnings report.

Wall Street, from top to bottom, seemed to love the numbers that CEO Reed Hastings presented. MKM Partners analyst Rob Sanderson set the highest price target out there from the sell side. He reckons that shares can hit up to $230 in the coming year.

On Friday afternoon Netflix shares closed at just over $180 each. A rise of the magnitude forecast by Sanderson would be incredible. He really thinks that the global opportunity is there, however.

Anime may be part of the formula that allows Reed Hasting’s team to take advantage of that opportunity.

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Adrian Smith

Adrian Smith is a finance and tech writer and currently working on a Masters in Business Information. He has developed a keen interest in all things finance and technology and loves to write about it.


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