Motor Trend Was Just Guessing About Apple Inc. (AAPL) Car

apple inc (AAPL) Project Titan

What the Apple Inc. Car will look like is a question that everyone wants an answer to. And, car magazine Motor Trend teased all day yesterday with images of what it called the Apple Car. Some even thought the renderings are were leaked images of the still-in-development Apple Car. But, it turns out, these were part of a cover story out Thursday, speculating on how the much-awaited car might look like.

apple inc (AAPL) Project Titan

Apple car – still a mystery

Apple has been able to keep most of the details under wraps. Since the project is surrounded with a lot of secrecy and anticipation, thus, it is not surprising that Motor Trend’s teasing actually resulted in creating hope of an actual leak of early design cues. Yesterday’s tweet from magazine filled everyone with the hope that at last we may get some hint on the Apple car,

Is THIS the #AppleCar? Find out tomorrow, 4/14. #MTAppleCar,” Motor Trend tweeted yesterday.

But, as it turns out, the car still remains a secret. The magazine took help from automobile designers from ArtCenter College of Design in Pasadena for getting an idea on the car design. “We might be looking at a real transformation of what a car is,” said Kim Reynolds, a testing director at Motor Trend and author of the story.

What is making people believe that Apple is planning a car are a number of intriguing factual evidences. First and foremost, Apple has hired several engineers with experience in the automotive industry including the ones who have worked for Tesla. Also, it appears as if Apple is buying large swaths of real estate in California for automotive testing purposes.

It can be said with certainty that Apple Inc. is actually researching an electric car, but claiming that the research it is conducting will ultimately result in an actual car is not right. It has been seen in the past with Apple’s HDTV research that the firm is habitual of exploring new products that ultimately never make it to the market place.

The fact is, not much is known about what Apple’s car R&D looks like and nothing can be said about the progress it has made in recent months. Apple has not officially addressed its car program as yet, but for the auto and tech industries it is kind of an ‘open-secret’ as Tesla CEO – Elon Musk – called it.

Buildings named after Greek mythology

Apple has been buying and leasing real-estate properties in and around Sunnyvale over the past few months, and it is believed, it is doing so with an intent of developing electric car under the Project Titan. The Silicon Valley business Journal obtained some city documents that show the code names belonging to Greek mythological figures have been allotted to the buildings reportedly related to the Project Titan.

The distance between Apple’s headquarters and those buildings is walkable. The largest building has been code named Rhea as revealed in the city documents. Rhea was a Titan and also the mother of Zeus, as per Greek mythology. Divine beings who came before popular Greek gods like Zeus and Athena are known as Titans.

The Rhea building includes a tire changer, repair garage, wheel sensor, a lube bay, and wheel balancer. All of this points to some sort of car under development. Zeus’ is the code name of another building in San Jose. Zeus was the son of Rhea and father of Athena as per the Greek mythology.

SixtyEight Research has its headquarters in the building code named Rhea only. Previous rumors claimed that SixtyEight Research may be a shell company of Apple Inc. to maintain secrecy around the car project.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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