Tesla Motors Inc has achieved something truly iconic today. This morning, the world-famous EV giant began taking reservations for its newest and soon-to-be-seen Model 3 EV. All across the world, seemingly endless lines of people could be seen flowing out of Tesla stores with the hope of joining the exclusive car brand.
Other than Apple Inc. and its annual iPhone frenzy, very few other products are known to be capable of attracting such enormous hoards of people to the doors of its retail stores. Certainly no other car brand has had people this eager to be a part of it.
Thousands sign up for the Tesla dream
It became clear this morning that the high-end prices of Tesla’s electric cars was perhaps the only thing that held people from becoming a part of Elon Musk’s dream. The far more inclusive Model 3 is seen as Tesla Motors’ luxury EV for the masses and appears to have no shortage of people ready to lay down their cash to get it.
Set to be released next year, the Model 3 is going for an initial $35,000. People across the planet have queued up today to make their $1,000 deposits. No doubt many more are hoping to get in on the respective tax credits in their regions. Though these discounts are limited, those who complete their purchases on time could get themselves a Model 3 for far less than the current going price.
But what makes the frenzy seen around the Model 3 even more surprising is the fact that we know nothing about it as of yet. It’s almost crazy to consider that several thousand people around the globe are willing to lay down real cash for an item them haven’t seen or know anything about.
Tesla Motors has been very tight-lipped about its upcoming concept car, which will only be unveiled tonight. Those waiting in line haven’t a clue what it looks like, aren’t sure what it will really cost, or even know how far it can go on a single charge. We a re neither certain about what it will at all be able to do, besides drive, hopefully. What people do know though is that they really, really want to get themselves a Tesla EV, and the Model 3 is their best shot at doing so yet.
In Silicon Valley, one Model 3 hopeful reported that she joined a line of 500 other eager buyers this morning. That’s already over half a million dollars made at one Tesla store alone. Another Tesla fan at the mission Veijo store in Orange County, Calif. Said that 300 or so people stood before him. Many others around the world too posted on theirs social media, reporting on the endless masses of people in line before them. Tesla Motors Inc has undoubtedly made several millions this morning mere hours ahead of the Model 3’s showcasing. The EV giant is bound to get many more reservations via the internet once online reservations become available tonight.
Tesla Motors’ appreciation for people coming to its stores did not go unnoticed though. There were several gestures of warmth and thanks that were offered to the early risers today. Numerous stalls offering coffee and cookies were set up around the U.S. Similar items were put on offer in other countries, each offering appreciable treats for those in line.
Is now evident that the new Model 3 EV will be a huge step towards making Elon Musk’s EV dream a reality. The New Tesla will be shown live tonight. Live streaming begins at 10pm PST.