The tech world really sat up and took notice of Microsoft and its hardware this year. Surges of excitement have been felt across the board with consumers showing particular enthusiasm for the Surface line-up. Much of the positivity has to do with the company’s healthy performance this year, reassured at the start of this quarter when MSFT gave out its latest quarterly earnings. Beyond its software, however, there is a great deal of excitement brewing over the tech firm’s latest PC, the Surface Studio.
It is a fact that while Microsoft eats up PC sales, Apple’s Mac computers tend to appeal more so to the creatively inclined. But the iPhone maker’s hold over this segment of the PC market may have been loosened when the American software giant unveiled its aptly named Surface Studio. Still holding the all-in-one charm of its product range, the Surface Studio offers a brilliant and enormous display that can be put to all sorts of use.
When it comes to hardware, Microsoft is no longer just competing with other gadget leaders. The tech firm says it is done trying to outdo other gadget giants only by cramming the most alluring features in its devices. This strategy has proven less than successful in the past. CEO Satya Nadella says the firm has learned from this mistake and will now define its own path through hardware markets.
Surface Pro 5 is coming
Now there is a even newer product said to be in the works — the Surface Pro 5. Industry experts believe the firm won’t be holding anything back with this machine, which should be a massive step up from the Surface Pro 4. However, Microsoft will continue to tread forward by its own terms, making sure it uses features that it sees fit to form part of the new gadget.
Experts in consumer tech have highlighted a number of impressive qualities in Microsoft’s newest addition to the Surface range. Revealed just over two months ago, the product flaunts a magnificent, 28-inch display that can be flattened into a digital drafting desk. The machine has other pros, too, and innovative uses for Microsoft’s rising software and cloud services are listed among these. Adding a good rival to the mix, many reports predict the company’s new hardware should give Apple’s Macs a hard time.
Apple is known for yearly upgrades to its leading products but the Mac range has stood fairly still. This hasn’t sat well with the company’s fans, which crave faster, more vivid and versatile machines that are equipped with more relevant specs.
“Either their brewing something up, or maybe it’s time for someone like Microsoft to start coming in and take some of their market.” This comment came from Nick Cronan, the founding partner of Branch Creative. “Their long overdue to blow us away.”
Apple in hot water
Apple Inc. is confident, too, though the company is not without a few investment difficulties. Shares went on a bit of a rollercoaster ride in the wake of its latest quarter earnings report. This came after analysts at Stifel lowered their rating on the company’s stock, downgrading it from “buy” to “hold” in the wake of its Q4 earnings. Stifel believes the iPhone maker will be held between $105 to $120 until it provides better details on upcoming releases that will help the company expand.
Renewed appeal in Apple’s Macbooks could go a long way toward shedding the weight off the company’s flagship iPhone. Despite a lot of hype surrounding the latest iPhone 7, the new device is unlikely to outdo the success of its 6th generation siblings. But CEO Tim Cook tell investors to look forward to a profitable financial quarter. Combined with the recent launch of the latest iPhone 7, new Macs promise to see the company through a profitable holiday-shopping season.
“We couldn’t be more happy with how it’s been received,” the CEO reports. “The customer response has really been off the charts.”
But Microsoft is unlikely to fall short this holiday season either. The firm’s Azure cloud services, Office 365 and expected Surface products have all been massive buzzers lately. Analysts expect this hype to surge strongly through the current financial quarter. Even though new Macbooks probably won’t cave to the Surface laptops, it is predicted that an appealing machine from Microsoft could cut significantly into new their sales.
Microsoft MacBook Killer
Additions to the Macbook range were seen this October with Apple said to be unveiling its new machines today. The iPhone maker continues to seek new methods to ease the decline of its flagship iPhone.
Who says your laptop can’t double as a tablet? Microsoft Corp. was ridiculed when in it first ventured into its Surface products and now the device range is thriving. The company’s diverse take on what consumer and business tech should essentially offer appears to be paying off. One need only look at the new Surface Studio to see how serious Satya Nadella and his company are about redefining industry trends. The Surface 2-in-1 laptops are a massive hit as well. Better yet, according to rumors, there is a new edition set to arrive in Spring next year.
“We don’t want to be driven by just envy of what others have. The question is, what can we bring? That is where I look at any device form factor or any technology, even AI.” Nadella claims that Microsoft will not launch new products without evaluating what new element it can bring to the table. The corporation now aims for something distinct, something alluring, something that will be the envy of other leaders in the market. That being said, lets look at what the industry expects from the upcoming, all-new Surface Pro 5.
Pro 5 Display
If the Surface Studio is anything to look at, Microsoft clearly has a growing obsession with high-end screen tech. The display of the Surface Pro 5 will be rivaled by no other, offering more than clear, high-res quality, but support for the Surface Pen as well.
Presumptions state the Surface Pro 5 will come in two variants. An entry level 2K resolution laptop as well as a 4K. Considering the device will come with a detachable display, the company will also have among the first 4K tablets out in the market next year if this is true. It is reported that both versions will be able to support the Surface Pen.
Microsoft is set to rake in much of the creative PC user base that is currently dominated by Apple and its Macs. However, the iPhone maker has noticeably dropped the ball in this regard and fans are now turning to other device makers for that little extra edge.
Surface adopts Kaby Lake chips and a Windows Redstone 3
Reports claim next year’s Surface Pro 5 will run the latest in Windows 10 software. Namely that would be Redstone 3, set to be at the fore by the time of the Pro 5’s release. In terms of processing power, it looks like just about every tech giant is waiting to for Intel’s Kaby Lakes to drop. They will offer some of the best processing of 2017 and companies are itching to incorporate the chips into their leading devices.
This appears to be true for the Surface Pro 5 as well. The Kaby Lake chips will give the upcoming 2-in-1 laptop the processing power it needs to stand at the fore of the market. Such power will also complement the alleged 16GB of RAM on the device. The Surface Pro 5 is expected to house 512GB of standard storage.