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Microsoft Surface Studio Just Shoved Apple iMac Off The Creative PC Throne

Apple Inc. (NASADAQ:AAPL)

Microsoft Corp. is a pleasant stand-out lately as investors find confidence in the company’s stock. Shares were seen shooting past $60 at market closing last Friday though slowed a lot this week. Much of the excitement has to do with the company’s healthy performance this year, recently reassured when it gave out its latest quarterly earnings. Beyond its software, however, there is a great deal of excitement brewing over the tech firm’s latest PC, the Surface Studio.

New Surface Studio revealed

It is a fact that while Microsoft eats up PC sales, Apple’s Mac computers tend to appeal more to the creatively inclined. But the iPhone maker’s hold over this segment of the PC market may have just been loosened this week when the American software giant unveiled the aptly named Surface Studio. Still holding the all-in-one charm of its product range, the Surface Studio offers a brilliant and enormous display that can be put to all sorts of use.

Microsoft Surface Studio

Experts in consumer tech have highlighted a number of impressive qualities in Microsoft’s newest addition to the Surface range. Revealed this Wednesday, the product flaunts a magnificent, 28-inch display that can be flattened into a digital drafting desk. The machine has other pros, too, and innovative uses for Microsoft’s rising software and cloud services are listed among these. Adding a good rival to the mix, many reports predict the company’s new hardware should give Apple’s Macs a hard time.

Apple is known for yearly upgrades to its leading products but the Mac range has stood fairly still. This hasn’t sat well with the company’s fans, who crave faster, more vivid and versatile machines that are equipped with the latest specs.

“Either their brewing something up, or maybe it’s time for someone like Microsoft to start coming in and take some of their market.” The comment came from Nick Cronan, founding partner of Branch Creative. “Their long overdue to blow us away.”

Apple won’t fall short

Apple Inc. is confident, too, though the company is not without investment difficulties. Wednesday morning saw its shares fall 4 percent during pre-market trade. This came after analysts at Stifel lowered their rating on the company’s stock, downgrading it from “buy” to “hold” in the wake of its Q4 earnings. Stifel believes the iPhone maker will be held between $105 to $120 until it provides better details on upcoming releases that will help the company expand.

Renewed appeal in Apple’s Mac range could go a long way toward shedding the weight off the company’s flagship iPhone. Despite a lot of hype surrounding the latest iPhone 7, the new device is unlikely to outdo the success of its 6th generation siblings. But CEO Tim Cook tell investors to look forward to a profitable financial quarter. Combined with the recent launch of the latest iPhone 7, new Macs promise to see the company through a profitable holiday-shopping season.

“We couldn’t be more happy with how it’s been received,” the CEO reports. “The customer response has really been off the charts.”

Microsoft is poised for a comeback

But Microsoft is also unlikely to fall short this holiday season. The firm’s Azure cloud services, Office 365 and Surface products have all been massive buzzers lately. Analysts expect the hype to surge strongly through the current financial quarter. Even though new Macbooks probably won’t cave to the Surface Studio, it is predicted that an appealing machine from Microsoft could cut significantly into new the PC sales of lead rivals.

Additions to the Macbook range are expected to be seen this week with Apple said to be unveiling its new machines today. The iPhone maker continues to seek new methods to ease the decline of its flagship iPhone.

Currently at a better investment stand-point, the rise in Microsoft cloud and offices services comes just as Microsoft’s flagship product — the age-old workhorse that is Windows — shows signs of going stagnant again. Even so, Microsoft PC sales are better off than the industry’s 3.9 percent sales decline last quarter.

For now, the Microsoft run under CEO Satya Nadella seems poised for a big comeback in PCs while Apple noticeably falls from favor.

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