Microsoft Corporation is working on a Surface Phone to challenge the dominance of Apple’s iPhone in the smartphone industry. The Surface Phone will also complement Microsoft’s line of Surface Pro and Surface Book. Microsoft has not confirmed that it was working on the Surface Phone but neither has the firm attempted to deny its existence.
In fact, a series of actions and inactions such as the killing of the Lumia line and a quickly deleted tweet also serves to confirm the development of a Surface Phone. Now, brewing rumors suggest that the Surface team is working on three variants of the Surface Phone. Launching variants of the same phone mimics Apple’s strategy of launching a regular and plus version of its iPhone.
Meet the Three variants of Microsoft’s Surface Phone
Windows Central reports that Microsoft is working on three variants of the Surface Phone based on information received from sources who claim to close to the development of the phone. The sources allege that the Surface team wants the Surface Phone to be a family of smartphones that cater to every need. Hence, there will be a variant each for the consumer, business, and enthusiast markets – a serious triple-threat to the the smartphone market.
Details about the exact specs of each variant of the Surface Phone are still sketchy. Nonetheless, you can expect one of the variants to sport a 5.5-inch screen while phablet lovers will find a variant with a 6-inch screen. You can also expect one of the variants to sport a 4GB RAM on 64GB of storage. Another variant will have 6GB RAM on 128GB of storage. Power users can expect a variant of the Surface Phone to sport 8GB RAM on 512GB storage.
This rumor about three variants of the Surface phone is in line with the words of Satya Nadella when he laid out the firm’s plan to compete with iPhone and Android devices last year. In his words, “For people who love Windows, we’ll have a flagship device … For business customers, it’s about custom apps they want to deploy onto those endpoints with management and security.”
The Surface Phone might not launch until 2017
The rumored specs of Microsoft’s Surface Phone are incredible and the phone has all the makings of a blockbuster product. It is rumored to have premium hardware, market-leading software, and support for Win 32 apps. However, the hybrid nature of the Surface Phone in its rumored ability to replace your laptop is probably the main reason the phone won’t make its debut until 2017.
Rumor has it that the Surface Phone will ship with Intel’s Kaby Lake processor and Windows 10 Redstone 2 update. The problem however is that both the Kaby Lake processor and the Redstone 2 update are not yet available in the market. In fact, neither the processor nor the OS is likely to be released until 2017.
In essence, the Surface Phone might not make its debut in time enough to compete with the iPhone 7. However, the 2017 launch of the Surface phone will set it up in a fierce rivalry against Apple’s iPhone 8. It would be interesting to see how sell Microsoft can succeed in stealing premium smartphone market share from Apple when the Surface Phone eventually launches.