Microsoft Corporation and Intel Corporation are out to dominate the tech industry once again with their “WinTel” alliance. Microsoft had missed the mobile revolution that led to the ascent of Apple, Google, and Facebook among others. Yet, the firm is starting to challenge the “newcomers” with a focus on cutting edge innovation. Now, Microsoft is working with Intel to bring Virtual Reality to the mass market.
Virtual Reality, Mixed Reality, Augmented Reality are the Wild West of tech
During the Intel Developer Forum holding in San Francisco on Tuesday, Microsoft and Intel revealed that they want to develop frameworks that would allow PCs on the mass market to run Virtual Reality set-ups. VR is still very young and you’ll need high-computing gaming devices with monster graphic cards to run VR. The low end of the VR spectrum is reserved for smartphone and VR hardware such as Cardboard.
Microsoft and Intel are trying to find a workable solution that will bring VR to regular PCs without need for costly upgrades. In a blog post, Terry Myerson, EVP of Windows and Devices Group revealed that the firm ” will be releasing an update to Windows 10, which will enable mainstream PCs to run the Windows Holographic shell and associated mixed reality and universal Windows applications” in 2017.
Intel also has a compelling reason to spearhead the adoption of VR in the mainstream market. The firm has been recording declining revenues since the death of the PC began. VR might open up new opportunities for profits in the long term. One of Intel’s top products for the VR market is “contained” VR headset that doesn’t need to be connected with a PC or Smartphone. The firm is also working on a vest that can house a processor so that you don’t need to be tied to a computer by wires to experience VR.
Kim Pallister, director of the Virtual Reality Center of Excellence at Intel also observes that “The collaboration is going to allow the industry is actually get to scale… That’s a necessary component for the whole ecosystem to become profitable and take off.”
Microsoft and Intel can achieve more together
Microsoft is no longer the dying giant it used to be – the firm is blazing new trails and it is keeping its younger rivals on their toes. The firm believes that Augmented/Mixed/Virtual Reality is the next frontier to be conquered in tech and it is setting up its Holographic Display and Hololens combo up for a strategic positioning.
Interestingly, analyst Patrick Moorhead told PCWorld that “Microsoft and Intel working together on mixed reality is a very positive sign and historically, more has been accomplished with the two working together than against each other.” Truth be told, Moorhead has raised valid points about the need for both firms to work together. When the software revolution began, both firms did not work together and neither of them made significant gains in the mobile industry.