Microsoft Corporation rebranded its Bing Rewards program to Microsoft Rewards in a bid to boost the popularity of its new web browser. The U.S. software giant is offering to pay U.S. users reward points for using Microsoft Edge, the company’s latest web browser available with Windows 10. The company wants to boost usage of its Edge browser by offering users points for browsing with the Windows 10 application. The company claimed that Edge is a more energy efficient browser compared to Chrome, Firefox, and Opera.
According to a report in Business Insider, points can be earned by actively using Edge. Microsoft defined “active use” as having the web browser window open and using it to browse the web, not just having it open in the background. The company said that users can earn rewards points redeemable for prizes, up to 30 hours’ worth a month.
“Earn points for every hour of active browsing … up to 30 hours a month,” the company mentioned on a promotional page.
Currently, more than 350 million actively use Windows 10. But it appears that the company was unable to impress users with Edge browser. In July, Microsoft claimed that Edge is the only browser to stream 1080p videos from online streaming companies such as Netflix. In a blog post, the company said that it used a premium video site that sent higher resolution and bitrate video to Edge compared to the other browsers. The company also said in a separate blog post that Edge is a more energy efficient on Windows 10, with up to 36%-53% more battery life.
Edge is being used by just over 4.2% of the overall browser market, according to Business Insider.
How To Earn Points
Microsoft Corporation has set some rules if you want to earn points by using Edge web browser. To qualify for points in the new program, users must have Bing as a default search engine. Changing your default to Google, Yahoo, or any other search engine, won’t give you rewards points.
If you want points, you need Bing.
According to a report in Computing World, points will be awarded for as “active browsing,” which can be defined as meeting two conditions. First condition is that Edge should be the highlighted icon in the taskbar, showing that it’s the only app in focus on the desktop. Second condition is that users should be “engaged with the browser” via clicking, mouse movements or watching full-screen video. Moreover, users who want to earn browsing points must have Windows 10’s diagnostic and telemetry technology enabled.
It’s still not clear how many points Microsoft Corporation will award for each hour of Edge usage. Users can trade-in those points for vouchers or store credit in StarBucks, Skype, Amazon or advert-free Outlook.com.