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Microsoft Corporation (NASDAQ:MSFT) Surface Pro 4 Wins Firms Over

Microsoft stock

Microsoft Corporation’s new Surface Pro 4 is proving to be a great success. Not only has the device won the appeal of individual consumers, but businesses as well. According to the firm, a number of large name entities, including Berkshire Hathaway Automotive, have order large quantities of the new Surface Pro for their workers.

In most cases, corporate organizations aren’t quick to take on new devices. This especially applies to gadgets which have not made their way into the market and which haven’t undergone a few rounds of decent reviews. Businesses are often comfortable with whatever devices they already have. They like their desktops, laptops and tablets. Adoption often comes with its own set of headaches as well.

Microsoft Corporation (MSFT) Surface Book

Microsoft’s Surface Devices Are a Hit

However, none of this appears to matter regarding Microsoft’s Surface devices. People and organizations seem to reserve no doubt in their ability to deliver and satisfy. Last week saw the firm announce that its Surface Book pre-orders had sold out. The news came some two weeks before the device’s official launch.

Businesses, too, have been won over by the hype and promise of the upcoming laptop-tablet hybrids. Today Microsoft announced that their Surface Pro 4, which is to be released later this month, has been ordered by some 13 large companies. These include the likes of USI Insurance and dairy giant Land O’ Lakes.

“The Surface Pro 4 sweet spot is, ‘I want a tablet, but need a laptop,” said Microsoft Director of Surface Cyril Belikoff.

No specifics were offered about the units ordered by each company. But Microsoft has said the deals range from hundreds of ordered units to thousands. Microsoft is excited about what the device’s appeal to consumers and businesses. The firm wishes to uphold the gadget’s momentum. Belikoff reported that the Surface Pro 4 holds the fastest adoption rate of all the firm’s Surface devices.

Surface Device Are Great Business Tools

The reason why the Surface Pro 4 sells so well to enterprises has a lot to do with its hybrid device’s convenience factor. Doubling as both a tablet and a laptop makes it ideal for efficient and effective task management. It is a visually appealing, lightweight, touch screen tablet that runs like a computer. It can even house every Windows OS from 7 to 10.

Employees can use the device at their desks and easily take it along to convey information to fellow workers and clients. Businesses are coming to terms with the benefits of having tablets in the workplace as well. Microsoft is sure to take advantage of this trend and will make efforts to give its Surface devices a more corporate liking.

Microsoft also made adjustments to the business warranties of its Surface devices. It announced the unveiling of a few other services that should support the gadgets in the workplace. The new warranty agreement lets a firm collectively use its warranty claims rather than each device having its own limited number of claims.

The performance of Microsoft’s surface devices is outding the expectations of many Wall Street analysts. Following their unveiling in New York a few weeks back, analysts were doubting Microsoft’s ability to make gains on its hardware. Though it is still too soon to call, it appears as though Microsoft will have no difficaulty finding a decent hold in the market.

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