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Microsoft Corporation (NASDAQ:MSFT) Builds Better Video Search for Bing to Beat Google

Microsoft Corporation (MSFT)

Microsoft Corporation (NASDAQ:MSFT) has designed a better Video search engine than Google Inc (NASDAQ:GOOG), says a reportfrom the Verge. YouTube may never be replaced as the leader in delivering videos to users, but Microsoft hopes improvements to Bing video search will offer better content viewing service to users.

Watching, browsing videos made simple

The final product launch by Microsoft makes it easier to identify video thumbnails and to preview videos right from search results.  Now, a user just needs to hover the cursor over a result to view a clip from the video.

Bing from Microsoft will now provide extra info on every search result to stand up to the level of YouTube. Now, video watchers can see view count, upload date and uploader before clicking through to the full video.  When searching for music, users will see the artist name along with a photo and a list of top songs.  This additional info about related videos will be given in another module with more suggestions.

Video search is not the only place where changes have been made by Microsoft. Song search will now show the “best” results with an extra-large preview. These results will be shown to users based on the relevance and popularity, and users can watch the whole video in the search result if he or she wishes to.

Microsoft makes Bing smarter

Bing has also been made smarter to get the results from the whole web, not just YouTube. Rival Google runs a similar feature, where the results are shown from across the web, but that product is now running obsolete and lacks features launched by Bing’s latest update.

Separately, Microsoft updated Bing News for mobile to provide users with an even better browsing experience. Now, with the changes, users can discover, watch and browse news easily on the go. Everything trending and current will now be available on the homepage.

On Friday, Microsoft shares closed down 1.33% at $46.10, and year to date, the stock is down almost 2%.

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Adam Green is an experienced writer and fintech enthusiast. He he worked with LearnBonds.com since 2019 and covers a range of areas including: personal finance, savings, bonds and taxes.

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