Microsoft Corporation is less than thrilled about the latest iPad. Both Microsoft and Apple Inc revealed amazing tablets in recent weeks.
The Windows giant made an exciting addition to the Surface Pro lineup. This year’s Surface Pro succeeds the 2015 Surface Pro 4. However, Microsoft has clearly grown tired of putting numbers at the end of new releases. On the other side of the fence, the makers of the iPhone just unveiled a new and hotly improved iPad. It was showcased on the first day of the WWDC. The new Apple tablet is the second generation of the all-powerful iPad Pro.
The iPad Pro and Surface Pro are aimed at the same market. Should consumers be on the lookout for a large and powerful tablet, powerful enough to replace theirs laptops, then Microsoft and Apple both believe their newest tablets are the solution. Sleek, portable and powerful is the way of the tablet game. Bearing that, creative and business folk who are always up and about should love the latest iPad and Surface Pro.
Apple Inc’s CEO, Tim Cook, does not think that people will hold onto their PCs for very long. It is an obvious possibility too, as smartphones and tablets are crammed with more PC-like capabilities. “Why would you buy a PC anymore?” Cook asked the The Telegraph. He fails to see why the average consumer considers PCs over tablets. “The iPad Pro is a replacement for a notebook or a desktop for many, many people.”
Microsoft agrees with this. The average consumer will buy a tablet and conclude that they no longer need to even look at a laptop. The Surface Pro lineup has long been playing this angle. High-end tablets by the Windows giant are 2-in-1 gadgets, like most of the Surface range. They have been around for a while and the newest Surface Pro shows true experience in the market. It appears better, according to most reviews, than its Apple rivals.
The 2017 Surface Pro is sleek yet capable of performing any reasonable PC task. It also fails to come off as a poorly spliced-together 2-in-1. The new device always seems to stand at attention while using the foldout keyboard for laptop functions too. It is clear that Microsoft also incorporated style into its poised design. Connected to their keyboard accessories, the tablet devices take on a reassuringly solid look.
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As a long-time pusher of the tablet that can replace your laptop, Microsoft clearly feels like Apple stepped onto its territory. Ryan Gavin said so, and he is the GM of the Surface lineup. Gavin scoffed at how the iPhone maker followed the Surface’s lead. Microsoft is particularly proud of how their premium 2-in-1’s made rivals eat their words.
“Three years ago, the 2-in1 as a form factor was questioned,” Satya Nadella told the AFR in November 2016. The Microsoft Corporation CEO recalled the backlash and caution that his company got from both competitors and aides “’Does anybody need one?’” they said. “And now guess what? Even our competition has decided that it’s not a refrigerator and a toaster but it’s actually a 2-in1.”
The same sentiments were echoed by Gavin. The Surface GM says that Microsoft would have never came up with a winner like the Surface Pro if it had been trying to compete with Apple Inc. “We have been learning and perfecting our products in the two-in-one category for years now,” he added. He claims Apple was among the biggest naysayers of the lot. Now they are coping Microsoft, Gavin claims, “and the iPad Pro is a clear example of that.”
For now, when it comes to the verdict of which tablet is best to replace your laptop, reviews favor the Surface Pro. This is not surprising, though as Apple is a freshman in the hybrid device space. Promoting the iPad Pro as a device that can outdo your PC remains a stretch. There is little doubt that the i-device vendor will get there over time. Until then, Microsoft Corporation remains the king of the 2-in-1 hardware realm.