Microsoft Corporation (MSFT) Wants Cortana on Google Inc (GOOGL) Android

Microsoft Corporation Nasdaq:msft

Microsoft Corporation has awakened its sleeping giant and the firm now fighting usurpers (Google Inc  and Apple) for the tech throne. The latest Microsoft move to reclaim lost ground is the launch of the Cortana digital assistant for Android. The firm has unveiled the beta version of Cortana for Android in a bid to allow users to replace the native Google Now with Cortana. This adds fuel to firm’s jump to bridge the gap between Windows, Android and iOS as it continues its mobile push.

The Verge reported that Cortana for Android is similar in features to the Cortana on Windows 10 and Windows Phones. The smart move is that Android users have an option to replace the Google Now shortcut with Cortana. You can replace Google Now with Cortana “Just Once” to test the waters and after you discover that Cortana is much better than Google Now is, you can have it replaced “Always”.

Cortana is more personal than Now

Microsoft  Cortana is much better than Google Now if only for the fact that it sounds cool to say “Hey Cortana” than to call a bot named “Now”. Cortana is already being touted as being more proactive than Now or even Siri.

Cortana can manage your schedule, give weather updates, and give you sport scores among other things. Hence, the true power of a digital assistance will be available through Cortana for people who spend massive time on their PCs. Putting it on Android is a smart move that allows users to feel the power of Windows while they are still on Android. That might push them to test the Windows side of mobile.

Poaching Apple’s apps

Microsoft  is serious about its mobile push and it has already made a pass at Apple’s apps and their builders. Last week, it was reported that Microsoft has started poaching apps and developers away from iOS into its Windows platform. Microsoft unveiled its iOS tool that will allow app builders to create apps for both Windows 8.1 and Windows 10.

The move was a thinly veiled attempt to make app builders port their iOS apps over to Windows with full functions. App builders don’t have much reasons to build Windows apps from scratch and porting iOS apps to Windows doesn’t usually provide a great user experience.

The iOS bridge ensures that they don’t need to build apps from scratch. Users can now expect full function in iOS apps ported into the Window’s platform.

It’s all about mobile at Microsoft

Mobile is the next frontier in the tech space as users expect to do more on their mobile devices. Microsoft’s Windows mobile occupies a distant third position behind Apple’s iOS and Google’s Android. The poaching of iOS apps and the possible replacement Google Now with Cortana are smart moves that could give Microsoft’s mobile platform a boost.

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Adam Green is an experienced writer and fintech enthusiast. He he worked with LearnBonds.com since 2019 and covers a range of areas including: personal finance, savings, bonds and taxes.


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