Microsoft Corporation (NASDAQ:MSFT) to Force Updates on Windows 10 Users

Microsoft Corporation (MSFT)

Microsoft Corporation is changing the way Windows works with Windows 10, and some users may not like the new features. Windows 10 will work under a “software as a service” model. That will give users less control over the OS than they ever had before.


The license for Windows 10 contains the line, “By accepting this agreement, you agree to receive these types of automatic updates without any additional notice.” That means that even if you don’t like the update, Microsoft may try to deliver it to your PC. That’s an issue that many will have to try to get around in order to preserve the version of Windows they want.

Microsoft looks to change updates

System updates will become a central part of the Windows 10 model as the firm tries to make its OS simpler to approach for those making software. Only those with the Enterprise license for the OS will be able to avoid those updates in order to ensure that their systems stay stable. Those with the normal version will have to deal with the software that Microsoft wants them to have.

Microsoft, like Apple and many other software vendors, often launches bugs with updates. Some users prefer to be able to install updates by themselves in order to avoid those kinds of issues, and roll the update back if it appears to damage their system. Software updates also often make older drivers and programs less stable, or block them from working at all.

Enterprise users will be able to opt out of system updates, because Microsoft knows that those users need the kind of stable, solid system that the firm will deny to others. Normal users will have less and less control over their systems.

Microsoft makes software into a service

Windows 10 has turned into a headache for traders and those looking at Microsoft on Wall Street. What really adds value to the firm, say Walter Pritchard and Steven Rogers from Citigroup, is the firm’s services. They’re afraid that success with Windows 10 could lead Microsoft back into hardware, though Satya Nadella’s recent moves appear to placate at least some of those worries.

Goldman Sachs, in a report published on Monday July 15, said that Windows was a drag on Microsoft, and Windows 10 won’t lift that burden. The analysts said that not enough firms are going to want to upgrade their systems to the new OS and that means fewer renewals of the big contracts that the Redmond concern thrives on.

Microsoft  is looking to make Windows 10 act more like the high-margin services on its books. Wall Street doesn’t think it’s gotten there just yet. Windows is still the drag on sales it has been since the release of Windows 8. Telling users they have to update at Microsoft’s pace rather than their own is not going to help matters.

Microsoft will release Windows 10 as a free update for those with Windows 7 and 8. That means the firm will not be able to cash in on new sales for quite some time. That may, in turn, hurt PC sales. Gartner analyst Ranjit Atwal, in a recent report on the slowing PC market, says that the release will hurt demand as people upgrade instead of buying a new PC.

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