Microsoft Corporation caught the tech market unaware this week when it showed off the Surface Book. The Surface Book is being touted as “the most powerful laptop on the planet” and it builds on the brand of the Surface Pro, which is “the tablet that can replace your laptop”. J.P. Gownder of Forrester Research says the device “stands out as a powerful competitor to the MacBook and a clear substitute for bulkier Windows machines.”
People close to the firm would be hoping to see an OEM to make such a 2-in-1 laptop after the firm has unveiled its Surface Pro on Windows 10 with a Continuum Mode that shifts from tablet to laptop mode. Yet, the market was surprised when the firm bypassed OEMs to deliver a laptop that can show what is possible with Windows 10. The firm unveiled new consumer devices in an event that “showed Microsoft has stepped up its game on the consumer device front.”
Microsoft is back from the dead
The Surface Book is a strong 2-in-1 laptop-tablet hybrid that can take on and surpass Apple’s Macbook. The market response to the new device suggests that Microsoft might be is back from the dead. Geoff Blaber, a vice president at research firm CCS Insight notes that” Surface Book proves that innovation in personal computing is not just confined to Apple’s Cupertino campus. This is a highly innovative, flagship device that will act as a much needed halo product for Windows 10 and the broader PC market.”
Microsoft almost became an ancient relic of an era long gone on par with IBM and Yahoo but for the smart moves that CEO Satya Nadella is making. Nadella changed the firm’s mission statement in June, saying that the firm wants “to empower every person and every organization on the planet to achieve more.” In the last three months, the firm has made some moves that empower users, its investors, and the tech space.
To start with, Microsoft is now working with other tech firms – Office 365 now works on Apple devices, the firm’s execs were at Apple’s Hey Siri event, and firm is ending patent lawsuits with other tech firms. Secondly, the firm has restructured itself, it wrote down the Nokia deal, downsized its workforce, and it has reduced the items on its plate. Now, the firm launched the new Windows 10 OS – rave reviews are still flowing, it has launched new products, and its cloud business is flying in the clouds.
Analysts see a brighter future ahead
Analysts are positive about the prospects of Microsoft going forward., Gregg Moskowitz, an analyst at Cowen maintained a “Market Perform” rating on Microsoft with a $49 price target.
He says, “Earlier today, we attended the Windows 10 Device Event in NY. The most important announcement was its entry into the hybrid laptop market, with the Surface Book. The hardware looks very polished … this was a better than expected event for MSFT, a reflection of improved leadership at the co.”
The hype for the Surface book is, so far at least, very much on Wall Street and on tech blogs across the web. That’s great for Microsoft, but in order to prove its device business the firm will need to actually sell the machine. That’s something that it will rely on the general public for, but they haven’t always cooperated.