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Microsoft Corporation (NASDAQ:MSFT) Poaches Apple Apps For Windows 10

Microsoft Corporation Windows 10 slows down

Microsoft Corporation is serious about fighting Apple on all fronts. Microsoft started the joust with the launch of Windows 10, which is setting the pace for Apple. Now, Microsoft is after iOS apps in a move that will bring tons of iOS and Android apps to the Windows 10 platform. Microsoft announced that the iOS version of its Windows Bridge has entered first public preview.

Microsft Luring Developers of iOS apps for Windows 10

In April, Microsoft announced at the Build dev event that it was working on a project that would allow Windows 10 run Android and IOS apps. The news was a smart move to attract developers who couldn’t find a good enough reason to build Window Apps from the scratch.

In another surprise move, Microsoft has announced that the iOS Bridge (previously codenamed Project Islandwood) will allow them to create apps for both Windows 8.1 and Windows 10.

Solving the chicken or egg riddle for Windows Store

Before now, Windows Store for apps has been a state of neglect because Windows occupies a distant third in mobile OS behind Google’s Android and Apple’s iOS. The fact doesn’t have many users means that developers aren’t building apps for the platform. The fact that they are not building apps for the platform means that users don’t have a reason to use the Windows platform.

Microsoft is promising universal apps on Windows 10 in a move that will have the apps working on PCs, Laptops, Tablets and Smartphones. Windows PC market is huge. In March, Windows OS has a combined 79.77% of the total market share for computer OS globally. Hence, universal apps means that developers now get to build apps that might be used by 70% of computer users.

Microsoft goes after Apple’s apps

Providing apps for that huge market sounds like an enticing prospect beyond what Apple’s iOS could offer. In essence, app builders now have enough motivation to build Windows apps. However, app builders won’t just fall from the sky and what Microsoft is doing is a simple act of luring developers and poaching apps away from Apple’s iOS.

Microsoft is touting Windows 10 “as a free upgrade in over 190 markets, taking the first big step toward upgrading 1 billion devices to Windows 10 and the Universal Windows Platform (UWP)”. The firm says it is “releasing the iOS bridge as an open-source project under the MIT license”

The scope of the project is clear, “making it easy for iOS developers to build and run apps on Windows.” Microsoft has given developers a good enough reason to build Windows apps; time will tell whether Windows 10 will help Microsoft challenge Apple or not.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.

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