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Microsoft Corporation (NASDAQ:MSFT) Lumia Leak Gives Premium Glimpse

Microsoft Corporation NASDAQ:MSFT

Microsoft Corporation might be putting itself firmly back into the hardware space with smartphones, based on what some high-profile leaks suggest. Evan Blass has published what appears to be official press renders for two new Lumia flagship devices that Microsoft will launch in October. This contrasts with firm’s language when it wrote down its $7.6B Nokia purchase last month.

The leaks reveal that the firm might release two Lumia smartphones codenamed Cityman and Talkman. It appears that Cityman will be called Lumia 950XL, while Talkman will be called Lumia 950. Both phones have a basic Windows logo at the back and they have an almost square look.

New Lumia phones to challenge for top spot

The Lumia smartphone are packed with high-end specs that suggest that Microsoft is done playing on the fringes in the smartphone market. For instance, Cityman is the larger of the two devices – it sports a 5.7-inch WQHD display and 20-megapixel PureView rear camera with triple LED flash.

Talkman has a 5.2-inch display and a Snapdragon 808, 64-bit Hexa core instead of the Snapdragon 810, 64-bit Octa core in the Cityman. The two phones have support for USB Type-C and they are equipped with Qi wireless charging.

Here is where it gets serious, the Verge reports that a new image also leaked earlier today on a German podcast showed the Cityman handset with an accessory that will provide support for Continuum Mode feature on Windows 10 Mobile.

Microsoft has floated the idea of running universal apps that will allow you to merge work from your PC to your tablets and smartphones. The firm has not provided any hint as to when Lumia smartphones can start working like PCs but the leak suggests that universal apps won’t be far away.

Apple, Google, watch out for Microsoft

Last month, DigiTimes quoted sources at a Taiwan handset supply chain saying that Microsoft’s focus on entry-level and mid-level smartphones has been its Achilles heel over the last two years. The source said that the key to Microsoft’s success in the smartphone space is to “adopt a similar strategy it applied for the launch of the Surface tablets, focusing merely on the high-end, business segments and for Microsoft’s fans”.

Windows mobile platform occupies a distant third in smartphone OSes behind Google’s Android OS and Apple’s iOS on iPhones. Microsoft has been stealing market share from BlackBerry in the smartphone market but it is still far behind Apple and Google in this space. However, Windows 10 Mobile might be able to give the firm a fighting chance of getting a decent market share even as BlackBerry kills its BB10 OS for Android OS.

Microsoft took the tech space by storm when it launched Windows 10, the OS has been seeing rave reviews and it now has 75M installs. Microsoft might take the smartphone space by a surprise with the Windows 10 Mobile and new Lumia phones

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Adam Green is an experienced writer and fintech enthusiast. He he worked with LearnBonds.com since 2019 and covers a range of areas including: personal finance, savings, bonds and taxes.

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