Microsoft Corporation (MSFT) Goes After Desktop With Apple iMac Killer

apple inc. (AAPL) iMac

Microsoft Corporation is working on a new all-in-one computer to take on Apple Inc.’s  iMac, according to the media reports. The software giant is secretly building a new Surface computer, which may arrive this year. The slim device will be a stylish Windows 10 all-in-one desktop computer, Business Insider reported, citing reports from DigiTimes and Windows Central.

Apple Inc (AAPL) iMac vs Microsoft Corporation (MSFT) Surface Desktop

Microsoft New Patent

Microsoft recently filed a patent describing a modular computing device. This filing supports the idea that a Surface all-in-one device is coming.

“Modular computing device techniques are described. In one or more implementations, a computing device includes a display modular component including a housing, a display device physically and communicatively coupled to the housing via a hinge, and one or more display hardware elements disposed within the housing that are configured to output a display for display by the display device. The computing device also includes a computing modular component including a housing that is physically and communicatively coupled to the display modular component, a processing system disposed within the housing, and memory disposed within the housing. The processing system is configured to execute instructions stored by the processing system to generate a user interface for display by the display device of the display modular component,” according to the filing.

The new Surface computers would have a touchscreen and a stylus. A report from DigiTimes says that the company is working with upstream supply chain firms to develop an all-in-one PC under the Surface brand.

The report, which Microsoft did not confirm, suggests that the new device will be launched in the third quarter of 2016.

According to a report from The Verge, Shubhan Chemburkar, an Indian software developer, spotted a number of Surface hints at the company’s building 88 during a recent visit.

Microsoft Corporation has a wall dedicated to its hardware efforts over the years. There is one spot on the wall with a Surface placeholder for 2016 and the caption “coming soon,” according to the report.

Declining PC Sales

Worldwide PC shipments fell 9.6% to 64.8 million units in the first quarter of 2016, according to Gartner. This was the sixth consecutive quarter of shipment declines.

“The ongoing decline in U.S. PC shipments showed that the installed base is still shrinking, a factor that played across developed economies. Low oil prices drove economic contraction in Latin America and Russia, changing them from drivers of growth to market laggards,” Mikako Kitagawa, principal analyst at Gartner, said in a statement.

In the US, PC shipments totaled 13.1 million units in the first quarter, representing a 6.6% decline from the same quarter last year. Asia/Pacific PC shipments reached 23.3 million units in the first quarter, a 5.1% decline from the last year. The ongoing fragile Chinese economy and weak global demand continued to dampen consumer sentiment in the region.

In Western Europe, consumer demand remained stable in Germany and the UK. The PC segment in France was impacted by the transition to high-definition TV. Consumers preferred to buy new TVs or a specific box for the TV reception.

According to Gartner, large organizations are testing and evaluating Windows 10, and major deployment will start at the end of 2016.

Last month, Microsoft Corporation claimed that its Edge is a more energy efficient browser compared to Chrome, Firefox, and Opera.

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Adam Green is an experienced writer and fintech enthusiast. He he worked with LearnBonds.com since 2019 and covers a range of areas including: personal finance, savings, bonds and taxes.


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