Microsoft Corporation (MSFT) Beats Apple as Surface Outpaces iPadAuthor: Victor AlagbeLast Updated: March 12, 2020 Microsoft Corporation is recording great strides with Windows 10 as the total install base for the new OS continues to rise. A report reveals that Windows 10 has been installed on 27 million devices up from 10 million devices in the first 24-hours after its launch. Windows 10 gains is pushing the love for Microsoft’s Surface Pro tablets as it continues to steal market share from Apple’s iPads.Microsoft’s goal is to have Windows 10 installed on 1 billion devices by the end of 2016 and the firm seems to be on the right track to reaching this goal. Within 24 hours of launching Windows 10, it was already installed on 14 million devices, and now the new OS is installed on 24M devices.More growth aheadThe report holds that Windows 10 might get on 50M devices by the end of this month as more users on Windows 7 and Windows 8 use the free upgrades. In addition, Microsoft is working on bridging Windows 10 to Xbox One consoles by November. If a large part of Windows 7, 8, and Xbox One users upgrade to Windows 10, the firm can easily boast a 100M install base by the end of this year.Microsoft takes market share from AppleMicrosoft launched Windows 10 is a move that saw the erstwhile archaic Microsoft challenging the forward-thinking Apple. Windows 10 got rave reviews from the market and the consensus is that Microsoft is indeed setting the pace for Apple.As at March 2015, Microsoft’s Windows OS has a combined 78.77% of the market share for computer OS globally. Windows 8.1 has 14.09%, Windows 8 has 3.62%, Windows 7 has 48.74%, Windows Vista has 2.14% and Windows XP holds 10.18% of the market. Microsoft already outpaces Apple in the PC and Laptop OS market where Apple’s Mac OS X has an 8.27% market share.Meanwhile, Microsoft’s Surface has taken on Apple’s iPad and Surface is winning the tablet wars. Apple’s iPad sales have dropped year-over-year consistently in the last six quarters with a 23% drop in revenue to $4.5B in last quarter. Conversely, Microsoft has recorded more than 100% increase in revenue from its surface line from $400M in Q1 2014 to $888M in Q1 2015.Windows 10 success is a done dealMicrosoft is pushing for a 1 billion-install base by the end of 2016 and the firm is on track to meet the target. In fact, it seems that Microsoft is slowing the rate of Windows 10 adoption. Microsoft is treading slowly with the installation of Windows 10 in order to avoid a glut and to ensure a smooth upgrade experience from older versions of Windows.The firm says it is releasing Windows 10 in waves and that it hasn’t delivered the new OS to everyone that requested an upgrade. In fact, one might easily wonder if Microsoft expected Windows 10 to succeed as much as it has succeeded in two weeks.