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Intel Corporation (NASDAQ:INTC) Wants Google Inc (GOOGL) to Help Sell Chips

Intel Corporation Earnings

Intel Corporation is taking one more shot to make itself relevant in the mobile market. The chip maker’s Haifa development center is bringing augmented reality, 3D gaming and apps to the Android phones. For this, Intel is connecting its RealSense technology with Google Inc  Project Tango.

Intel Corporation Earnings

A unique offering from Intel

Last week, Intel CEO Brian Krzanich showed a phone to demo the augmented reality/3D games on a smartphone. Though 3D devices and devices with gestures are there in the market, devices doing both have still not hit. This is where Intel-Google device comes in. The phone showed by the CEO has an Intel Atom x5 Quad-Core Z8500 processor, and is powered by Android Lollipop OS.

The new Intel RealSense phone featuring Project Tango “represents the best in depth and motion sensing technology integrated into a sleek and thin smartphone form factor,” Intel  said at the event.

Though the system was demoed on a prototype device, the specs is being shown to other vendors also. The hope is that the other vendors will also develop devices with Intel chips to support such system, says a report from the Times of Israel. It seems the chip maker wants to use the new system to boost its smart device business. “The combination brings a wide-ranging set of computer vision technologies into a single mobile platform,” the chip maker said.

How it could help Intel ?

For years, Intel has been trying to make a mark in the phone market. But, so the far the success has been limited. Several popular vendors such as Lenovo, Motorola, and others do use Intel chips, but the lion’s share is still held by ARM and Qualcomm.

So far, Intel has been buying its way into the mobile market by offering OEM’s financial assistance and discounts on the atom chips. Such offerings from the chip maker led its mobile division to post a wider operating loss last year. Despite the losses, the strategy helped Intel to gain an entry into the mobile market.

Working with Google will help the chip maker in many ways. First, it will shift the focus away from dropping PC sales. Secondly, it will highlight the RealSense cameras, which could push the sales laptops with RealSense, and lastly, it will help Intel to make its offering different from rivals like Qualcomm and MediaTek, says a report from Motley Fool.

On Friday, Intel shares closed down 3.52% at $26.56. Year to date the stock is down almost 28% while in the last twelve months they are down almost 24%.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.