Growing Coziness Between Apple Inc. (NASDAQ:AAPL) And Twitter

Twitter Inc, (TWTR)

Apple Inc. News now has a Twitter account completely dedicated to promoting stories form the publishing partners deep linked to the News App on the iOS. And on Tuesday, Apple News began tweeting from Twitter handle @AppleNews, promising to deliver top stories.

Apple News on Twitter

Apple News will post stories from the app’s publishing partners like CNN and Wired through its new Twitter account. The news feed, which will include top stories and some of the popular pieces on Apple News, will be curated further by Apple’s team of US editors. The News app was released last year as part of the iOS 9, and this new update seems to be latest effort by the iPhone maker to attract more readers to its app.

Apple Inc. and Twitter Inc

@AppleNews began with a tweet, “Follow us here for top stories & great reads from your favorite publishers, curated by our U.S. editors.”

@AppleNews has tweeted an article at the top of every hour from 10 a.m. to 1 p.m. Pacific, says MacWorld. Custom apple.co URLs deep linked to the News app are being used by the article links. Clicking the link on the device running on the iOS 9 or later, will launch the News app. The apple.co links may re-direct you to the publishers’ website if you click on the custom links on a desktop, or you have the News app disabled. You might also encounter this page, which reads, “The story is only available in Apple News.”

A point worth noting is, there is also an Apple News Australia account, indicating the US firm may be interested in serving regional news going forward.

Why Apple turned to Twitter?

Many believe the traffic from the app is coming in lower than anticipated considering the firm’s huge user base. However, Apple Inc. did admit that it was underestimating the number of readers, although it failed to reveal the exact number of readers. While it cannot be said that Twitter would solve Apple News’ viewership issues, it may make some people aware that this News app exists.

Publishers were quite prompt in being a part of this new app, but it’s not clear, if the News app would be able to turn its iPhone users into regular news readers. The new app comes pre-installed on every iPhone running on the latest iOS. The iPhone maker is not certain itself on how many people use the app. Whatever may occur, the firm clearly just wants to increase the number of people using its News app, and has thus, turned to Twitter to promote it.

Not the first time

This is not the first time that Apple Inc. is promoting its products on Twitter. Podcasts, iBooks, App Store, and iTunes are already on the micro-blogging site. Also, Apple’s Music service has three Twitter accounts: a main account, a support page, and one dedicated to its Beats 1 nonstop radio show.

Apple Music has a powerful social media presence not only on Twitter, but on other social media platforms as well. On Facebook, it has over a million fan and followers. Apple’s News service could follow the same footsteps as the firm’s Music service as users do use Facebook to read daily news. Facebook is also working with its Instant Articles, so could a Facebook page for Apple News be next?

Apple’s biggest push on Twitter came last month, when it launched a Support account on the social platform, dedicated to customer support queries. Even though the iPhone maker has several Twitter accounts for support and services, it does lack a company-wide @Apple Twitter account. However, many of its key executives do have personal Twitter accounts including Tim Cook, Phil Schiller, and Eddy Cue.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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