GoPro Inc (NASDAQ:GPRO) has introduced a new hub which it calls as ‘GoPro Advanced Systems’. It has launched a separate website to show off products and services meant mainly for those who create content. As per a press release from the firm, TV and new content viewers have evolved. Also, there is a rising need for both live and new content to be as immersive and 3D as possible. As a result, production teams need new tools to capture and show this type of content. The firm believes that it is a leader in making these tools.
GoPro Inc Goes for the ‘Pro’s
The firm launched a new web resource for broadcasters, producers, and systems builders, to serve them better, called Advanced Systems. It is mainly meant for serving the needs of the firm’s prosumers. The Advanced Systems products cover users focused on adding new perspectives into live broadcast and those exploring 360°/VR content creation.
It is these users that GoPro’s Advanced Systems seems to target:
VIRTUAL REALITY WORKERS— It pairs high quality capture with a seamless post-production workflow. GoPro’s VR suite includes software solutions by the firm’s Kolor team, and a publishing platform (GoPro VR). The firm currently has 2 VR hardware products in the market: Omni, a 6-camera rig for shooting spherical content and Odyssey, a 16-camera rig for shooting 3D content. Odyssey works with Google’s Jump platform.
LIVE BROADCASTERS— It allows users to have the unique GoPro Inc (NASDAQ:GPRO) perspective into their broadcast. HEROCast gives wireless live video transmission at a stunning 1080i/60fps resolution using industry-standard H.264 encoding.
CONTENT PRODUCERS & SYSTEMS BUILDERS— Working to meet producers’ needs by building GoPro into completely new products and form factors. The firm’s Custom Solutions team can place camera technology just about anywhere.
GoPro Inc Starts Shipping the Omni VR Camera Rig
The much-awaited Omni has finally begun shipping to those who pre-ordered it. It has also been made available for sale to new customers. Some analysts believe that this and some other factors (such as Hero 5 rumors) led to Monday’s big spike in the share price . TechCrunch too had reported that the Omni would begin reaching users on Wednesday, August 17.
As for Omni, the CEO and chairman of the firm Nicholas Woodman had spilled some beans at the most recent annual meeting of shareholders . He also said that the Hero 5 will come out later this year. GoPro’s new line of connected cameras will be in the market in time for the holidays. He also added that to some extent, more product-specific marketing led to some of the recent success stories of GoPro. The above-mentioned ‘Advanced Systems’ initiative that was launched just yesterday, seems to be another step in the same direction.
Talking about the Omni in particular, Nicholas maintained that the firm is also a leader in one of the hottest new tech trends: VR. GoPro’s cameras and software are popular solutions for producing VR content. The GoPro VR app is a great place to discover some of the most interesting content available today. The Omni costs about $5,000 for the full package. But if you bring your own cameras, then too the cost remains a bit high at about $1,500. It has controls for managing the six cameras in sync.
A shareholder had also asked a question about GoPro Inc’s (NASDAQ:GPRO) product lineup over the next couple of years across the portfolio. In response, Nicholas did not give specific details but stressed on the investment being done in both people and technology. He said that his vision for the firm goes well beyond 2 years.