Apple iPhone’s Reign Could Get Wrecked by… Google?

Google - Alphabet Inc. (GOOG)

Alphabet Inc owned Google has scheduled its hardware event for October 4, and is promoting it with a grand ad campaign. Along with the ads, the search giant is building projections and a statue that stands to show its ambition of taking over the iPhone 7, which has recently been launched by Apple, notes Mashable.

Google phone: What to expect?

Alphabet Inc owned Google revealed, earlier this week that it would launch some hardware, hinting that new smartphones are arriving. The firm posted a video on YouTube, showing its familiar horizontal search bar morphed into the outline of a phone. Google isn’t new to aggressive marketing campaigns, but this time, its focus is on the hardware with launch of new flagship smartphones being the priority.

Google Apple

Google’s new devices will run on Android 7.1 Nougat out of the gate, accompanying several special new Pixel features, notes BGR. One of those features would be strikingly similar to the iPhone 3D Touch feature as per a new leak. The 3D Touch technology Apple introduced last year is available on the iPhone 6s and iPhone 7 devices. For creating it, a special piece of hardware is needed to create a display that is sensitive to pressure.

It appears that Google is stealing the feature for its Pixel smartphones, but not fully. An analysis of a recent code from Google apps by Android Police, revealed that the Pixel’s round icons aren’t the only novelty in the upcoming Pixel Launcher. Each application will have app shortcuts itself that will work just like the iPhone shortcuts.

Google can easily match Apple

Alphabet Inc owned company intends to compete with the iPhone, and many believe, it might use the ‘Pixel’ moniker instead of the ‘Nexus’. The search giant has launched an entire website ahead of the event along with a madeby subdomain – and the #MadeByGoogle hashtag. Google’s smartphones will reportedly be named the Pixel and Pixel XL, and HTC will make those. Last year, Google partnered with Huawei and LG for the Nexus 6P and Nexus 5X smartphones.

Such a move from Google should leave everyone excited. The first-gen of Pixel phones might not make a huge impression on people, but we shouldn’t forget that the first iPhone didn’t even have an app store. However, it isn’t difficult for the search giant to co-ordinate hardware specs and software and build up a cumulative advantage once it has taken the reins of both, just like Apple has.

It seems that Google is trying to take the responsibility of becoming a legitimate competitor to the iPhone.  And, it can easily do so. It is believed, Google will offer something altogether new with these new Pixel phones, and can set the whole mobile industry on a completely different trajectory. Hence, this definitely is very exciting.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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