Sales of Nexus 6 smartphone have been mostly disappointing, starting with when Google Inc (NASDAQ: GOOGL), (NASDAQ:GOOG) failed to produce enough of the product to meet high demand during the holiday season. However, there is nice chance Nexus 6 sales could be impressive gain thanks to the launch of Project Fi. The only major challenge at this juncture is that Google should be able to make enough of the device to satisfy demand.
In the recent times, interest in Nexus 6 has waned as buyers seem to turn focus to newest Android smartphones coming to market. Samsung Electronics, one of the largest Android phone makers, recently launched Galaxy S6 and S6 Edge smartphone. However, analysts are looking at the possibility of Google Inc (NASDAQ:GOOGL) giving an extra lease of life to Nexus 6 through its Project Fi. Google is experimenting with Project Fi to become a wireless carrier and the company has singled out Nexus 6 for the project.
Sales of Nexus 6 could doubt in about one year if consumers show strong demand for Google’s wireless service and Motorola Mobility is able to make enough of the Nexus 6 handsets to meet demand.
One of the reasons Google Inc (NASDAQ:GOOGL) selected Nexus 6 smartphone for the Project Fi initiative is that the device supports what the company calls network of networks. Google’s Project Fi enables users to automatically switch between T-Mobile US Inc (NYSE:TMUS) and Sprint Corp (NYSE:S) networks for stronger cellular signals all the time.
Handcuffing Project Fi
Some analysts are worried that Google Inc (NASDAQ:GOOGL) may fail if it chooses to handcuff its innovative Project Fi to an unpopular hardware such as Nexus 6. There is a feeling that Google could achieve much more through Project Fi if it opened the service for popular devices such as Apple Inc. (NASDAQ:AAPL)’s iPhones and latest iPads.
Low-cost wireless service
Google Inc (NASDAQ:GOOGL)’s Project Fi is a low-cost service that starts at $20 a month for unlimited calls and SMS. An extra $10 gifts users with one gigabyte of Internet data. The other thing that sets Project Fi apart from traditional wireless services is that users are able to reuse data that they didn’t spend at the end of a plan.