rtmark
LearnBonds.com

Google, Inc. (NASDAQ:GOOGL) Makes Android Apps More Affordable In India

Google inc (NASDAQ:GOOG), (NASDAQ:GOOGL)

Google Inc has set a floor price for all the apps on the Indian version of the Play Store after which they could be sold for as less as Rs. 10. The price floor is also applicable to in-app purchases. Prior to this decision from Google, the lowest price charged by the developers was Rs. 50.

Google inc (NASDAQ:GOOG), (NASDAQ:GOOGL)

Making apps more affordable

The price cut should be able to retain more Android users in India for Google, experts believe. The developers will be able to reach out to more users in India is what the firm is hoping, Google said in a blog post. The cut would make the apps more affordable, thus, allowing more people to buy the popular apps as the average incomes are low in the country.

The new lower price floor will make the apps more accessible, and will also help in maintaining the number of Android users in the country, Jasdeep Badyal, a mobile analyst from CCS Insight told BBC. “The majority of smartphone market share in India is taken up by Android handset makers such as Samsung, Micromax and Intex,” Badyal said. The analyst notes that the share of other platforms such as the iOS and Windows is growing due of decline in price points, making smartphones more affordable. But, the fact that the developers will be able to charge less for their app now will get them more users.

China is the biggest handset market in the world, but a recent data by two analyst firm shows the smartphone sales are falling there. So, the decision by Google Inc comes at an apt time as it will help the US firm to offset lowers sales elsewhere with more sales of Android phones in India.

Google to re-enter China

On one hand, where Google is making efforts to up its share in India, it is also planning to up its growth by re-entering China. Last week, a report from The Information noted that Google is making another attempt at entering mainland China following a five-year absence.

Citing people familiar with the firms plan, the report says Google Inc is also trying to get approval for a Chinese version of its Play Store mobile app, and extend support of a version of Android for wearable devices in China. The US firm have assured the Chinese authorities of following all the local laws, and block Play Store apps deemed objectionable by the govt.

All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.
Avatar

Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

X

Leading Social Trading Platform with 0% Commission

Leading Social Trading Platform with 0% Commission

Leading Social Trading Platform with 0% Commission

TRADE WITH ETORO

75% of investors lose money when trading CFDs.

Leading Social Trading Platform with 0% Commission
TRADE WITH ETORO

75% of investors lose money when trading CFDs.

HTML Snippets Powered By : XYZScripts.com