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Google Inc (NASDAQ:GOOGL) Rumors Drive 80% Gain For Tiny Firm

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Google Inc , is turning itself into Alphabet, and the change means buyouts, at least according to some of those watching the firm. On Monday, shares in London-listed Cellcast plc  spiked on rumors that the tech firm was going to add it to the Alphabet it’s currently building. Shares are up 10 percent at time of writing, but the rumors are dying.

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The board of Cellcast emerged with a statement this morning saying that reports it was in advanced talks with Google about a buyout were simply untrue. Cellcast has a market cap of less than $1M, but shares jumped by more than 80 percent for a brief time on Monday after rumors of a tie up between it and Google did the rounds.

Google won’t be buying Cellcast

Cellcast is in the business of interactive TV, and odd path for Google , to go down at this point in its life. The firm is behind TV features that allow a watcher to enter competitions, and vote on some reality TV shows in exchange for a small payment.

Cellcast is also in possession, according tot he rumors doing the rounds on Monday of tech related to internet calls. Google launched Project Fi this summer. The wireless carrier aims to lower the price of putting together a cell network by using Wi Fi in order to make calls when possible.

The Cellcast tech for making calls over the internet could fit into that mold, and the small size of the firm, despite being traded on the public market, makes it just the sort of concern that Google eats up on a regular basis. Too bad nobody told the board members that there was a hint of a deal.

 Google , is not buying Cellcast, at least not according to the board of the firm. The rumor on Monday morning does give some insight, however, into the tension surrounding the firm’s recent mutation.

Getting scared of Google Alphabet

The surprise reveal of Alphabet last week appears to have shaken Wall Street. The new direction that Larry Page and Sergey Brin are heading in has confused those holding shares, and research firms, and left a huge question mark over the future of the firm as a result.

That question mark means that rumors like the Cellcast story may begin to appear more frequently. It’s still not clear if Alphabet is being made in order to make it easier for Google to buy other firms, sell parts of itself, avoid taxes, or simply to divest some responsibility for the search business away from Brin and Page.

Google , shares gained about 4 percent on the back of the change in structure. It’s not yet clear if the way the firm runs after the change will keep that value intact, but Wall Street research houses are backing the firm’s leaders.

Morgan Stanley upgraded the firm to Overweight on the back of the Alphabet announcement. Mark Mahaney of RBC Capital said that he reckons Google is a better bet than Facebook right now.

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