Google Inc is the power behind the most powerful search engine in the world. Yet, the firm doesn’t have the leeway to rank its businesses/interest higher than competitors. Google must adhere by the rules of fairness. In order to have a good rank in search results, the firm wants to hire an SEO manager.
A job listing on the firm’s career page showed that the tech giant wants to hire a Project Manager for SEO. The job of the SEO project manager will be to drive more organic traffic to its web properties.
The job listing holds that the SEO manager will “architect, design, develop and maintain innovative, engaging and informative sites for a worldwide audience”. The SEO Manager will also “keep pace with SEO, search engine and internet marketing industry trends and developments and report changes as needed”.
Google Needs Organic Traffic
The Google decision to hire a SEO project manager at a time that the firm is clamping down on its previous hiring spree speaks volumes about the importance of the position. Investors had repeatedly called on Google to reduce costs and the firm seems to have heeded those calls.
In fact, Google is now insisting that project managers go the circuitous long route to justify how any new hires will add to the firm’s revenue. In the first quarter, the firm added the lowest number of employees, about 50% below its quarterly hiring volume since the fourth quarter of 2014.
Google Needs Organic Traffic to Make Revenue and Increase Earnings
Google makes the bulk of its ad revenue from Google Websites. Some of the sites owned by Google include YouTube, Google.com, Google.co.uk, and many more. From 2001 to 2014, ad revenue from Sites has increased by 64,314% from $0.07B to $45.09B at the end of 2014.
Total Google revenue in 2014 was $66B. Revenue from Google websites in 2014 amounted to $45.09B or 68.31% of total revenue.
Google is set to release its second quarter (Q2 2014) results today after the market closes. In the first quarter (Q1 2015), revenue from Google Websites was $11.93B. The revenue from that segment was up 14% year-over-year but it shows a 4% quarterly decline.
In essence, Google’s biggest revenue driver is showing a decline and something must be done very fast to reverse the trend. When it reports its Q2 earnings later today, the revenue from its own Sites is one of the key metrics that the market will use to determine if shares still have upside potential ahead.