Google Inc. is teaming up with Twitter Inc in hopes of taking a deeper bite out of the news pie as news becomes the next big frontier for advertisers and publishers. Fortune reports that Google is trying to launch an open-source news platform that will make it easier for publishers to share their articles with readers in cached webpages that load faster. The best part is that Google wants to make it friendly to publishers by giving them control over the content and ads.
Google’s foray into the mobile news space was first covered by Re/Code who reports that Google and Twitter Inc “working together to help publishers show “instant articles” to people who use their services on mobile phones.” More so, the platform will be open source in that it is open to the smallest blog and the biggest firm. It appears that Google’s plan to make its news platform ad-friendly will give it an edge over Apple’s News App and Facebook’s Instant Articles.
Google’s Edge in the market
The first thing that sets Google’s article hub project apart is the fact that it is open source – Google thrives on keeping things open source, that was what it did with Android OS. By making the article hub open source, single page blogs and large media houses can start reaching out to readers. More so, they can control their content and the ads they display along the content.
Google’s article hub will offer a better platform to publishers who are seeking ads revenues. For one, both Apple News app and Facebook’s Instant Articles wrests control from publishers because Facebook and Apple workers do the actual work of collating articles. Secondly, publishers will have a better shot at ad revenues on Google’s news hub than Apple News app because Apple is not playing nice with ad execs who would love to mine user data on Apple’s platform in order to create ads.
Google won’t find it easy
Google for all the control that it wants to cede to content creators and the lure of ad revenue won’t waltz into the news space to take a lead. Both Apple and Facebook have vibrant user bases that can serve as a de-facto user base for the Apple News app and Facebook Instant Articles. For instance, as at June 2014, Apple has sold more than 800 million users on iOS devices. Facebook also have more than 1.44 billion monthly active users .
Google on the other hand lacks a vibrant user community and its G+ platform is as good as dead. In essence, Google’s push into the article hub sounds all nice on paper, but it is not likely to see traction until the firm shows a solid plan to create a firm user base.