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Google Glass May Be Back. Should Investors Be Happy? (GOOG)

Samsung SAMSUNG ELECT LTD (SSNLF) Google Glass (GOOG)

Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) has approached the FCC for approval for a new secret device, which many experts are claiming to be a new Google Glass. The new gadget, which bears the code A4R-GG1, has not been filed with the FCC as a smartphone, tablet or media device.

Google Glass (GOOG)

New Google Glass?

As per the filing, the new device has 802.11 dual-band Wi-Fi, Bluetooth 4.0 and a rechargeable battery, suggesting that the device is a carry-along one. Also, there are reports suggesting that the FCC document can be read on the device by scrolling left or right. So, there are good chances that the device is a new Google Glass as such specifications do not fit any other Google gadget.

Even if it is a new Glass, should investors be excited? The last version of the gadget was criticized for poor battery and bulky design leaving investors worried. Everyone knows that Google works on a lot of sci-fi projects, but investors want to know that when all those projects will start making money for them.

Investors need clear answers from Google

Google’s search business is still the envy of every tech firm, but investors are suspicious of Google’s long-term approach. Google X, generally known as “Moonshot” represents its problem solving ability that may well blowup in their face.

As it is well known that innovation is no guarantee of success, and Google is no different. Google ended a test trial last month for its glasses after years of promotion. Though the Glass has commercial applications in hospitals or in the factory, it received a tepid response from the consumers.

Apart from this, Google’s Self-driving Cars are also facing trouble due to technology and regulatory hurdles. So, the idea of supporting wild ideas is a big question that every Google investor is concerned with. Besides, 90% of the firms revenue comes from its core ad business, which though growing has slowed for the simple reason that the tiny mobile screens are a less productive ad space.

This is the main reason why shareholders are eager to know when the firm will make a good profit for them. As the investors are not so patient as the researchers or analysts are, each passing day ups their eagerness.

Many question were put to Google CFO Patrick Pichette, in a recent call, where he assured investors by saying, “I just want to kind of reaffirm to you that we do it in a smart way and a disciplined manner.”

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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