Apple Inc. is preparing to release three new iPad models this coming spring, according to Mac Otakara, a reliable source of Apple news and leaks. A report in The Motley Fool said that iPads represented about 10% of the company’s revenue in the last fiscal year.
New iPad Model
According to the Mac Otakara report, the upcoming iPad refresh will replace the 9.7-inch tablet with 10.1 inch model. The new models will include displays supporting the wider DCI-P3 color gamut.
The new iPad models are expected to feature Apple’s True Tone display technology, which allows the devices to adjust the color temperatures of their displays in real time. Currently, True Tone is available only on the 9.7-inch iPad Pro.
Back in August, Bloomberg’s Mark Gurman reported that the next iPad would use a “faster display technology.” The high refresh rate displays will significantly improve the user experience in day-to-day usage and enhance the experience in gaming applications.
The report also claims that the new iPads will all feature 12-megapixel sensors. They will have wide color displays.
Earlier, analyst Ming-Chi Kuo said in a note that the tech giant will unveil three new iPads in 2017. He noted that there the company may release a 12.9-inch iPad Pro 2, a 10.5-inch iPad Pro, and a low-cost 9.7-inch iPad. The analyst, who is a reliable source for Apple rumors, also said in his research report that the iPhone maker is making “revolutionary” changes to the iPad’s design in 2018 to attract more customers as iPads sales continue to decline.
Kuo mentioned that the 10.5-inch larger size model would be good for the commercial and education markets. The analyst expects that the 12.9-inch iPad Pro 2 and 10.5-inch iPad Pro to feature the A10X processor supplied by TSMC. The low-cost 9.7-inch model may get the A9X processor, which is also exclusively supplied by TSMC, Kuo said.
Kuo cut his total 2016 shipment forecast from 45–50 million to 35–40 million mainly due to a lack of new models before the end of the year. He expects decline in shipments despite updated models in 2017 because of general trends in the tablet market.
Apple Worried About Declining iPads Sales
According to reports, Apple Inc. is planning to make some “revolutionary” changes to the iPad lineup to boost sales.
But despite the falling sales, iPad still leads the global tablet market.
A report from the research firm IDC suggested that the company continued its lead of the global tablet market in the second quarter despite a decline in overall sales.
The tech behemoth reported selling just under 10 million iPads during the April-June period, compared to 11 million units sold in the same quarter last year.
According to IDC, Apple was able to slightly boost its market share as Samsung faced an even larger decline in sales. The entire tablet market, tracked by IDC, declined 12.3% year-over-year from 44.1 million units to 38.7 million.
Apple’s iPad is becoming popular with corporations and governments, according to a published in The New York Times. Forrester analyst Frank Gillet told the newspaper that the company “is stronger in the enterprise market with its devices than it is with consumers.”
Despite declining iPhone sales, Apple remains the number one on the list of world’s most valuable brands.