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Ford Motor Company Takes Tesla Motors Inc Design Cues

Ford Motors Company sales fly

Tesla Motors Inc is currently leading the innovation in the auto world for others to follow. Taking the hint from Tesla, Ford Motor Company just announced a service using which the drivers will be able to control their car with the help of a smartphone app, says a report from TechCrunch.

Ford Motors Company sales fly
Ford Evos Plug-in Hybrid

Ford’s new feature appears impressive

Ford’s new service called Sync Connect, brings a lot of functionalities to the cars that were not seen traditionally. The feature will debut on the 2017 Ford Escape, and rivals the one found on the Tesla Motors app.

Using the feature, owners will be able to lock and unlock their cars remotely, and also be able to start the engine. The owners will also be able to schedule remote starts, meaning if an owner leaves the house at 7:00 AM daily, then he or she can get the car started at say 6:55 AM so that by 7:00 AM it is nice and warm.

Sync Connect also allow owners to be able to locate the car with the help of GPS, and check the status of certain items such as the amount of gas, oil life, battery condition and tire pressure. A two-step authentication process has been used for providing the security. Though it is possible to start the car remotely with the app, but for driving a key is mandatory, the report says.

Ford has not revealed the pricing of the service, but the new cars will come with five years of service. How many of Ford’s upcoming or current models will get SyncConnect is not very clear for now.

Tesla going good, but challenges ahead

Tesla Motors Inc , lead by Elon Musk, has lots of money in the bank, and recently debuted its much-awaited Model X SUV. The firm also launched its new Autopilot feature, which was received well by the industry and the drivers. The firms stock is trading at high, and it recently solved a potential management problem by hiring Google’s Jason Wheeler to replace Deepak Ahuja as CFO.

At present, Tesla Motors holds a strong position in the EV market, but it stands a risk of losing its position as a number of auto start-ups crop up. The list includes mysterious Apple Car and even more mysterious Faraday Future. The firm’s innovations, like its remote start app and self-driving service, may soon be taken on board by firms like Ford Motors Company   as they seek to compete on features rather than drivetrain.

In addition, Tesla Motors Inc faces a lot of challenges ahead ranging from making its manufacturing process perfect to ensuring that it is able to deliver enough cars to meet its targets and the Wall Street’s expectations.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.