Fisker Teases New Tesla Motors Inc (TSLA) Model S Killer

Tesla Inc (TSLA) Store in Southern California

Tesla Motors Inc woke up to the jarring reality that some rivals won’t just give up last month when Henrik Fisker resurfaced with a new EV firm. The new firm  called Fisker Inc. “is really the revival of the original Fisker, though it will be a completely new company.”  Many people though Fisker was only trying to create hype but it seems that the man means business. On Monday, Fisker released two renderings of the car he wants to build to challenge Tesla’s Model S.

Fisker is starting out with a cool name for the car dubbed the Fisker EMotion – a smart wordplay between “Emotion” and “Motion”.  Fisker Inc is just one of the many upstarts intent on getting a foothold in the EV market. The fact that Elon Musk was able to turn Tesla into a success even though the firm started with a ragtag outing seems to be giving hope to Musk wannabes that they also have a shot at success.

Tesla Motors Inc. (TSLA) Store in Southern California

Here’s what we know about Fisker’s Tesla Model S rival

Fisker is going all the way to challenge Tesla Motors Model S with its EMotion. A Model S equipped with an 85KWh battery pack boasts a range of 265 miles on a single charge but Fisker says the EMotion go 400 miles on a single charge. More so, the EMotion will have a top speed of 161 mph to outperform the Model S’ top speed of 155 mph. Interestingly, Fisker expects the EMotion to cost about the same price as the Model S in a thinly-veiled attempt that will offer more value for money.

Fisker is also setting the EMotion to beat the Model S from a design standpoint by adopting a bold styling for the car. Fisker say he took “advantage of the newly developed electric power train layout by pushing the vehicle’s entire interior compartment forward and increasing the wheelbase with distinctively short front and rear overhangs, a layout that increases the interior space.”


More interesting is the fact that Fisker is coming to the market is a purportedly superior battery technology to beat Elon Musk in his own game. Fisker reveals that his has developed a graphene battery technology which is much better than the lithium-ion batteries that Tesla use in its cars. The graphene batteries are being developed by Fisker Nanotech, a JV between Fisker and Nanotech Energy – a nod to Tesla’s deal with Panasonic to build the Gigafactory.

Can Fisker get a piece of Tesla’s pie?

Fisker Inc is not hiding it interest in stealing market share from Tesla Motors . In fact, Henrik Fisker has publicly revealed that he has painted a target on Musk’s back. In his words, “I think it’s pretty clear when you look at the market, when you look at the premium market, there’s really only one company that is out there, and it’s Tesla.”

However, it is unlikely that Fisker will able to do have any material impact on Tesla’s market share in the auto industry. To start with, Tesla already has the Roadster, Model S, and Model X on the roads – the mass-market Model 3 will debut before the end of 2017. In contrast, Fisker is still on the drawing board and he might not start production of its first car until 2018.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.


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