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Facebook Inc (FB) Becomes the Focus of Activists and Authorities

Facebook Inc (FB)
Facebook Inc  seems to have been caught again for the wrong reasons. Both on the inside and the outside, it appears that Facebook is under the scanner by activists and authorities. Some of these issues are not going to disappear in the short term. The firm has its annual shareholders’ meeting after about a month.
Facebook Inc (FB)

Facebook Inc Deals with the Law Inside

As per Engadget, Facebook is expanding its legal team — perhaps just in time — and its newest hire comes from behind the bench. U.S. Magistrate Judge Paul Grewal will join the firm in late June as its Deputy General Counsel, after serving in the North District of California since being appointed in December 2010.

In his time on the bench he has ruled on cases involving the social network before, like a ruling on parents trying to access messages in their dead daughter’s account and another case over an outside developer’s storage and use of customer data.

The recent accusation about a bias in ‘Trending topics’ sparked an outcry on social media and prompted a U.S. Senate inquiry into Facebook’s practices. CEO Mark Zuckerberg stressed that he takes the accusation very seriously, and that Facebook is conducting a full investigation to determine the veracity of the reports. He also pointed out that there is so far no evidence to support the story.

Robert Scoble commented on Zuckerberg’s post to say, ‘I wish it were true. I am tired of seeing tons of Trump all over my feed. But, this is a great response. Thank you! If anything I wish we did have better filters here.’ That comment has received nearly 2,500 ‘Likes’ so far.

Belgian Police Warn People to Stay Away from ‘Reactions’

After years of offering only the ‘Like’ button as a way of reacting to a post, Facebook introduced six new ‘Reactions’ this year. The social network seems to use this information to inform which adverts to show to you, say police, who have warned against using the buttons.

‘The icons help not only express your feelings, they also help Facebook assess the effectiveness of the ads on your profile,’ a post on Belgium’s official police website reads.

Police claim that Facebook Inc is able to work out when certain users are most likely to be in a good mood, and show them adverts around this time.

‘By limiting the number of icons to six, Facebook is counting on you to express your thoughts more easily so that the algorithms that run in the background are more effective,’ the post continues. ‘By mouse clicks you can let them know what makes you happy.’

Advertisers stand to benefit from data collection. ‘So that will help Facebook Inc find the perfect location, on your profile, allowing it to display content that will arouse your curiosity but also to choose the time it is presented to you. If it appears that you are in a good mood,  it can deduce that you are more receptive and the firm will be able to sell spaces explaining advertisers that they will have more chance to see you react.’

Interestingly, posting an angry reaction is treated in the same way as other reactions. This means that you will be shown similar content if you react angrily, whereas you might prefer to not see things that make your blood boil.

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