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Facebook Inc.’s Threat Pushes Moments App to #1 on Apple App Store

Facebook Inc. (NASDAQ:FB)

Facebook Inc. ’s Moments app shot up to the No.1 on Apple App store in few days after the social media giant warned users that synched photos could soon disappear if they do not download the app. The Moments app was on the 60th place before, and now it is No.1.

Facebook Inc. (NASDAQ:FB)

Moments App topping the charts

As per Lauren Svensson – a Facebook spokesperson – the firm has been notifying people outside of the Canada and the EU that it will be deleting photos synched from their photos stream to their Facebook timelines starting July 7.

As per analytic site – App Annie, on June 9, the Moments app went from not being the top five app in any country to topping the charts in Puerto Rico and the United States the next day. Moments had beaten both Facebook and Messenger over the next few days, and was among the top three App Store apps in the US.

As per to Christine Kim – spokesperson for App Annie – the reason for this was the continued waves of “responders” taking their time to download the app at different times. Further, Kim noted that in 2011, Facebook similarly motivated users to download Messenger to communicate with their friends on their phone. The social media giant did not send out an e-mail at the time, but it did send out a push notification, asking users to download the external app within the main app.

The warning comes as urgent to those who used the feature to automatically copy phone photos into Facebook Inc. photo albums as a photo backup, something similar to Yahoo’s Flickr and Google’s Photos. In addition, it shows that the social media giant has figured a way to get the people to download their apps at a time when app download are declining significantly.

Facebook making changes to photo features

In 2012, Facebook’s main app first released an opt-in automatic photo syncing feature to give users a way to sync photos to a private album on Facebook Inc. from their phone camera roll. The feature was released at a time when most people uploaded pictures from their computer, said Svensson in an e-mail to USA Today. Also, she added that the users could easily post pictures if photos from their phone were already synched to the website.

In December 2015, the social media giant started phasing out the syncing feature, and launched Moments. This new app makes private photo sharing with close friends easy as users just have to tap into the phone’s photo stream to share. Also, they can use facial recognition to order pictures by the people in them.

The photos stored on the user’s phone or other photo streams would not be affected by the change. In addition, it will not delete the photos which the user uploaded manually.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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