FACEBOOK Inc. is no longer just about likes and friend requests. Much like Google , the world’s largest social network plans to be your go-to place for everything.
Facebook’s Updated Pages
Facebook has just recently updated its Pages in order to make it easier for businesses to promote themselves. Not only that, but the new mobile friendly layout should set brand awareness on a whole new level.
As of Sept. 9, entities that hold a Facebook Page can organize their business into “Sections”. This allows users to view specific products and services. They can also shop for items directly on the page, call or send a message to gain more info, or simply scroll through the updates and photos.
Facebook claims that it plans to empower the 45 million small entities that use its Pages for promotion. The social network aims to close the gap between people and businesses via a single app.
“Our mission is to help everyone in the world,” said COO Sheryl Sandberg, “Businesses often depend on connecting. That is where Facebook comes in. If you can set up a profile, you can set up a page.”
To ensure that users of the social network gain the most from the update, and to incent regular use from businesses, Facebook has added in a few achievable features. For instance, entities that respond quickly and regularly to inquiries via their Pages get the phrase “very responsive to messages” pinned at the top of them.
It is clear that Facebook wishes to form an online eco-system that mimics a cyber shopping mall. Much like Google has already done, the social network wishes to reach a state where, in any situation, your first thought is to check Facebook for more info.
Facebook Inc Competes with Google
The new Pages update is not the only way Facebook will dominate the online world. It has also recently launched “M” – a virtual assistant that works much like Apple Inc.’s Siri. But M is said to work far better than Siri. The assistant is much more useful. M uses a mix of learning AI and trainers hired by Facebook to meet your needs. One can plan birthday parties with M and let it deliver flowers or groceries, too.
Initially it looks as though M is set to rival the likes of Siri and Microsoft’s Cortana. But M is really set to compete against Google. Its learning AI lets it capture all your “intent for the things you want to do”. The assistant is also very friendly to adverts. Since it also part of the Facebook app, the assistant could soon be your go-to solution for help in any form.
The company’s use of AI and humans to help people gives M a better chance of beating its peers. Even Google’s Now app is entirely algorithms. The social network already dominates the mobile advert market. eMarketer reports Facebook held 36 percent of mobile ad spending last year. Google only had 11 percent.