Facebook Inc. seems to have heard video creators who accused the firm of not protecting their works. The Wall Street Journal reports that Facebook wants to launch a video matching system that will flag videos that were posted by creators and protect their IP rights in the event that the work goes viral. The move underscores Facebook’s plan to supplant YouTube in the video ads space.
However, it is doubtful that Facebook can take on YouTube because its video-matching program underperforms YouTube’s Content ID. Facebook is working with viral-video specialist, Jukin Media and Zefr, which helps marketers track videos online. The firm says, the video match system “is tailored to our platform, and will allow these creators to identify matches of their videos on Facebook across pages, profiles, groups, and geographies.”
Facebook’s Video Matching not quite as good as YouTube’s content ID
The firm says that it wants to show video creators that that it is serious about their IP rights. The video-matching system will push YouTubers (who were hitherto cold to Facebook videos) to at least see what the firm has to offer. Yet, Facebook’s video-matching system still lags Google’s ContentID program.
To start with, Facebook’s video-match tech puts the work of finding duplicate content at the doorstep of content creators – YouTube’s ContentID finds and flags duplicate videos by itself. Facebook said, “Our matching tool will evaluate millions of video uploads quickly, and when matches are surfaced, publishers will be able to report them to us for removal.”
Facebook wants content creators to log on to a web-based dashboard where they would select the videos they want to track. After the video creator has selected the video uploads that he wants to track, the video-matching system then runs a search to find duplicates. If matches are found, they won’t be removed, the creator still has report those copied videos to Facebook.
In contrast, Google’s ContentID, which is used on YouTube, handles the work of flagging such uploads while content creators can focus on their passion. ContentID will automatically find videos posted without approval and flag them. In fact, ContentID scans for original video as the point of upload; hence, there’s little need to chase down videos after they have been posted.
Will Facebook Video catchup with YouTube?
Facebook has been catching up with YouTube in the video space as video ads start to make an impact. Facebook said that it had more than 4 billion videos view per day in April up from 1 billion videos viewed per day in September 2014. Of course, YouTube has the lead with 7 billion video views per day – but YouTube has been around for much longer.
Ampere Analysis did a study, which suggests that Facebook will have two-thirds as many video views as YouTube does this year. The study goes on to show how Facebook might be able to steal video ads dollars from Google.
However, Facebook is still far away from doing enough to attract video creators away from YouTube. The firm notes, “this will take time, but we’re working on it, and we’re committed.”