Facebook Inc Sees Users Growing in Every Region
It seems that there is still a long way to go for Facebook Inc and more ways to make more money than ever before. Morgan Stanley’s Brian Nowak said that these are still ‘early days’ and that Facebook’s reach, engagement and ad offerings will still improve. And indeed, the ad business reported a growth of 63 percent on a Y-o-y basis. This was mainly due to good business from North America.
In terms of monthly users, now the firm has 1.65 bn of them. Over the quarter, the total daily users grew by 13%, or 122 mn. So while the monthly active users were up 15% on a Y-o-y basis, mobile users were up by as much as 21%. In terms of growing engagement, Brian also said that these users are spending 50 minutes a day on the platform. In other words, if you put aside 8 hours of sleep in a day, more than 5% of the users’ total time in a day is being spent on Facebook.
Analysing the results, Brian also said that apart from the expected strong business in the USA, Facebook Lite helped propel growth in India and Brazil too. However, the growth in MAU was beyond their expectations in all 4 regions. Brian was particularly impressed by the rise in time spent by the user.
He added that this growth, combined with that seen in the daily user base is expected to continue. It will in turn boost Facebook’s monetization potential, because the increased engagement will lead to better user data and targeting. It will also make way for delivering more ad impressions.
New Features to Come to WhatsApp
Talking of Alphabet, the Android edition of WhatsApp, like the iOS edition, is soon to get the feature of sharing ZIP files. The ‘voice mail’ feature on the other hand is believed to be limited to iOS only for now. Apart from that, users will also be able to ‘call back’ missed calls (or to leave them a message) right from the notifications without needing to actually open the app.