BlackBerry Ltd (NASDAQ:BBRY) at an event on Tuesday to showcase its popular software products, earned some free publicity, thanks to former New York City Mayor – Rudy Giuliani. The former mayor, who was present at the event, publicized BlackBerry’s security bona fides in a speech, saying the potential of terrorists to hack targets like hospitals or Police Communications hold a bigger threat to the nation.
BlackBerry – a potent tool against terrorism
As per Giuliani, BlackBerry can help make the world a safe place again by fighting against terrorism. Most companies are keen on creating and developing new technologies without giving it a second thought on their security point while for the Canadian firm, “their corporate culture began as device security,” he said.
“You know what saved us [on 9/11]? BB’s point to point service,” said the former mayor. After the speech, Giuliani said the U.S. needs a new Government agency to make sure the companies are protecting their clients and customers from security threats.
The former politician is now a chairman of Cyber security, privacy and crisis management practice at the law firm – Greenberg Traurig. Giuliani has no formal business relationships with BlackBerry Ltd (NASDAQ:BBRY). At a time, when viability of its smartphone business is still under the questions, the Canadian firm is working to increase its income from security-focused software products.
Cybersecurity – very important in today’s world
On Tuesday, the Waterloo-based firm revealed that it had signed a deal to made available an energy notification system to the U.S. Senate. The Waterloo, Ontario-based firm utilized the New York event to put forward its view that company’s aren’t willing to battle off hackers, and are in need software’s that control how the information is stored and shared.
Sooner or later, the supervisory bodies will need companies to have certain levels of Cybersecurity, whether they want to have it or not, said CEO – John Chen at the even.
Giuliani and Chen have been working together from some time. As per to Chen, the “mutually assured destructions” defense, which seems to be a secondary defense, doesn’t work with Cybersecurity at a national scale, because the nations use independent, loosely coupled groups to engage in these attacks, and don’t seem to think that the retaliation will affect them much.
Giuliani – a risky choice
As per Allen Adamson, who runs a branding firm – BrandSimple Consulting, the choice of Giuliani as a brand ambassador was a risky one for BlackBerry as he supported Donald Trump, the candidate for Republican Presidential. On Monday night, Giuliani critically disapproved President Barack Obama’s record on terrorism and the nuclear deal with Iran.
Giuliani pointed that America’s main rival is “Islamic extremist terrorism,” and the nation didn’t have “time to repeat our mistakes of the Clinton-Obama years.”
As per Adamson, by choosing Giuliani, BlackBerry Ltd (NASDAQ:BBRY) signals that it isn’t much concerned about its perception among average consumers as it was in the past. “To some extent it’s a signal that they’ve thrown in the towel on any meaningful consumer brand management,” Adamson said.