rtmark
LearnBonds.com

BlackBerry, Ltd (BBRY) Embraces its Destiny

Blackberry ltd NASDAQ:BBRY

BlackBerry Ltd is slowly pivoting to embrace its software destiny. The firm is making all the right moves to establish itself as the leading player in the enterprise security market. The firm has formed an alliance with the likes of Google and Samsung. It has hired a former Cisco executive to come on board as the new head of global sales. In addition, the future is looking bright in the global IT market as IT teams continue to see its BES platform as secure and stable.

Blackberry ltd NASDAQ:BBRY

A point that attests to the fact that the BES platform is secure and stable is a recent vote of confidence that the U.K. government passed in the firm. The official BlackBerry blog reports that CESG has released an update of security guidelines for government agencies and other security-conscious industries that want to use BlackBerry devices.

CESG is the information security arm of the Government Communications Headquarters (GCHQ) and the national technical authority for information assurance in the U.K. Without boring you with the details of the updated the guidelines, the main point is that the CESG thinks that BlackBerry devices are secure enough to be used by government employees.

A part of the report reads “BlackBerry mobile devices were the first to be considered secure enough for use by U.K. government employees.” In the U.S., the BlackBerry 10 platform remains the only mobile product that is allowed to run fully to run on U.S. DOD networks.” In fact, it might be necessary to remind you that U.S. President Obama uses a BlackBerry.

Strategic Deals Makes BlackBerry Stronger Still

Late last month, it was announced that the firm has acquired AtHoc for an undisclosed amount. AtHoc has built an expertise as a provider of secure networked crisis communications. The U.S. DOD and Homeland Security are using AtHoc Facilities.

CEO John Chen, in a statement about the deal said that the firm ” is making investments in security, privacy and the Internet of Things, and acquiring AtHoc will enable us to provide a holistic, end-to-end approach to communications. AtHoc’s technology and expertise will play a key role as BlackBerry works to connect and secure a broad range of endpoints.

When Will BlackBerry Complete its Pivot to Software?

From the foregoing, it is obvious that the firm is making great strides in its software business. Yet, the firm has been finding it hard to drop its hardware business and take a plunge into becoming a pure software firm. The firm officially unveiled it BlackBerry Passport “Silver Edition” today and it still has a number of smartphones in the pipeline. The sooner BlackBerry embraces its software destiny, the faster it will be able to obtain the elusive change in its fortunes.

All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.
Avatar

Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.

X

Leading Social Trading Platform with 0% Commission

Leading Social Trading Platform with 0% Commission

Leading Social Trading Platform with 0% Commission

TRADE WITH ETORO

75% of investors lose money when trading CFDs.

Leading Social Trading Platform with 0% Commission
TRADE WITH ETORO

75% of investors lose money when trading CFDs.

HTML Snippets Powered By : XYZScripts.com