BlackBerry Ltd , recently bought out one of VMware’s closest rivals Good. And, now VMware Inc. is asking BlackBerry users to ditch the Canadian firm and switch to Android, iOS or even to Windows.
BlackBerry – a threat to VMware
VMware did not say it directly, but via a song “Let It Go” from the movie Frozen. VMware VP for End User Computing, Sanjay Poonen sang the same lines during a presentation at VMWorld Europe 2015 for the BlackBerry users in the audience.
While addressing the audience, Poonen asked how many of them are still using BlackBerry. He then saw few hands go up, to which he said, “I’ve got two words for you. In the words of my daughter’s great movie ‘Frozen’: Let it go! Or if you want me to sing it …”
Announcing the acquisition of Boxer, Poonen stressed on the concept that the mobiles are the new PCs. In a blog post, VMware said Boxer and VMware’s AirWatch will work to come up with “a world-class suite of services that will enable businesses to provide their employees with secure access to their email, content and apps.”
BlackBerry Ltd has emerged as a major threat to VMware with the acquisition of Good Technologies. Even Poonen during his presentation, citing IDC numbers, put Good second to AirWatch, in terms of MDM. Since, BlackBerry is a complex platform to support, so its declining user base makes it OS difficult and expensive to support for VMware.
Though BlackBerry BES plus Good appear a serious threat to AirWatch, VMware is still well ahead in the MDM market.
Good to be good BlackBerry
Meanwhile, BlackBerry has concluded the acquisition of Good. The Canadian firm said it will combine Good’s software solutions and services with its services. The firm expects Good to add to the earnings and cash flow in the first year itself. In the first year, the firm projects Good to add $160m in revenue.
JP Morgan analyst Rod Hall is bullish on the acquisition. “We see the Good asset as a positive addition for BlackBerry that may allow the company to make their own BES solutions relevant again,” for EMM.
BlackBerry is making a shift to softwares. It has bought many firms this year such as AtHoc and WatchDox to support its software products. The firm is facing dropping phone sales, but hopes to turn it around with probably its last attempt – the Priv, which runs on Android, but has BlackBerry’s trusted security and productivity features.
On Tuesday, BlackBerry Ltd shares closed up 3.07% at $7.73. Year to date, the stock is down almost 30% while in the last one-month, it is up almost 22%.