BlackBerry Ltd (NASDAQ:BBRY) is gradually being noted for its solutions in its enterprise mobile segment. Latest news reports from fin24 reveals that BlackBerry has teamed up with Samsung to provide security for Samsung smartphones.
The article reports that Samsung and BlackBerry signed a deal in which the Canadian firm will build a service for enterprise users of Samsung smartphones. BlackBerry’s Enterprise Server (BES12) will now provide security for Samsung’s Knox on Galaxy smartphones.
Win-Win for BlackBerry and Samsung
It is a well-known fact in IT circles that the Android OS is the least secure of all mobile OS. The BB10 OS and Windows mobile OS rank higher with IT experts because they are more secure and stable than iOS and Android. On Monday, a Computing report showed that BlackBerry has another shot at the IT market goldmine.
However, despite the quality of BES 12 across mobile devices, Apple and others have overrun the firm in the smartphone market. In fact, BlackBerry has been chasing a turnaround goal since December 2013 when, John Chen came on board as CEO.
Hence, BlackBerry needs to license its BES 12 to as many smartphones as possible as there aren’t many BB smartphones out there. The deal attests BlackBerry’s unique position as a leader in mobile security and it provides income to get it back on the path to profits.
Samsung is well, Samsung. The firm makes decent smartphones running Google’s Android but it still has to play second fiddle to Apple’s iPhones.
This post is not about the Samsung-iPhone contrasts, but Samsung needs every edge it can get for its smartphones. Licensing the BES 12 for its phones provides Android users one more reason to remain loyal to the Samsung brand.
Samsung and BlackBerry have had some deals in the years past. In 2013, when BlackBerry wanted to release its BBM app to the Android market, it partnered with Samsung to have the BBM app installed on Samsung devices at launch. Now, BBM is at home on the Android platform and BlackBerry couldn’t have chosen a better launch partner.
BlackBerry Camps Closer to Android
There has been a talk about BlackBerry’s plan to unveil two Android phones and it is clear that the firm needs Android phones to survive. The recent moves suggest that BlackBerry’s foray into the Android ecosystem might be sooner than forecast. If BlackBerry comes on the Android platform, Apple’s iPhone might have a serious face-off from phones secured with BlackBerry fortified BES 12.