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BlackBerry Ltd (BBRY) Stands to Be Dethroned by Samsung as Top Security Provider

Blackberry ltd NASDAQ:BBRY

BlackBerry Ltd’s most recent attempt to stay afloat in the handset space came in the form of the Priv. The device was launched last year and holds all of BlackBerry’s hopes of a smartphone future. In what may be the company’s final stab at relevancy in the smartphone market, the Canadian tech giant deserted it own operating system in favor of Alphabet Inc.’s Android.

Blackberry ltd NASDAQ:BBRY

But while the OS switch may have made its devices a bit more appealing, it will do little to save the company’s reputation as the most secure cellphone brand around. It appears as though Samsung will soon make that title its own, adding best security to its already achieved market dominance.

BlackBerry Ltd. could bow down to Samsung security

It is feared that BlackBerry’s new need to keep finding security cohesion with Android could dampen its prized homegrown security. Also, if BlackBerry’s use of Android is now the new normal, this could see the company lagging when it comes to ushering in the latest in mobile security.

All this doesn’t sit well with high security entities that have long relied on the Ontario-based firm’s top notch safety features. Where there was once complete trust in the brand that offered its devices with an in-house OS, doing away with that OS has left room for reasonable doubt. It’s true, the adoption of Android now makes it a little harder to take BlackBerry’s security assurances at face value.

Samsung Knox out BlackBerry

But Samsung stands a chance to fill this void. The Korean consumer electronics giant already has a great hold on the smartphone market. It also has a long-standing history and better experience with Android – the world’s leading mobile OS. The company’s Knox security software has grown a lot in recent years. Although is wasn’t much when it first came out, it is slowly becoming the go-to mobile security product in both the financial and security industry.

Knox works stealthily at a layer beneath the OSs of Samsung devices. It binds Samsung handsets to the security systems they run. As the maker of the hardware as well as the security software, Samsung now finds itself in a similar situation as Blackberry. This means the two tech giants can compete at an even level from hereon out, though Samsung does have a favorable advantage.

Knox will support Android for Work on lead products like the upcoming Galaxy S7. Launched a year ago, Android for Work is Alphabet Inc.’s container software. This means that those who use Samsung’s more recent devices, which utilize the company’s Marshmallow version, can opt use either Knox or Android for Work to ensure mobile security. The two products will also be able to operate simultaneously.

Samsung’s own version of Android 6.0 Marshmallow will be seen on the soon-to-be released Galaxy S7. It will also be available as an upgrade for older models like the Galaxy S6 and Galaxy Note 5. This option will also be available for a few tablet lineups.

Mobile security and privacy is a prevalent fear in the modern day. One needn’t look any further than the current headlines to witness the degree to which people and businesses value mobile safety. For many the assurance of mobile security is absolute need. For these people and organizations, seeing companies like BlackBerry dilute their software weakens such assurances. Samsung’s upped efforts could see the company’s handsets overtake BlackBerry Ltd. as the safest handset provider around.

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